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A new Streaming Platform: FOX 1

Fox 1, the new premium streaming platform from Fox Corporation, launches with a bold strategy: focusing on live news, sports (including NFL), and the broadcast network that continue to drive linear TV audiences in the [...]

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After the Acquisition of Paramount, David Ellison Prepares Strategic Bid for Warner Bros. Discovery

In September 2025, the international media industry has seen a significant development with David Ellison, CEO of Paramount and founder of Skydance Media, reportedly preparing a bid for Warner Bros. Discovery, as highlighted by Reuters, Variety, Deadline, and The Hollywood Reporter. This possible acquisition represents a strategic turning point for the entire sector, with potential repercussions on market dynamics, streaming platforms, and global content distribution. Following the recent $8 billion Paramount Global acquisition, David Ellison has promptly directed his attention towards Warner Bros. Discovery, one of the world’s [...]

Will Gen Alpha Bring Audiences Back to Theaters?

For years, Hollywood has treated the movie theater as an endangered species. Bigger TVs, endless streaming options, and the rise of mobile devices seemed to consign the multiplex to nostalgia. Even Netflix co-CEO Ted Sarandos—long criticized for bypassing theaters—famously framed them as a fading institution. Yet new research suggests that the youngest moviegoers, Gen Alpha (kids under 15), may be the ones to reverse the decline. A forthcoming report from the National Research Group finds that kids born after 2010 [...]

Netflix Outlines Guidelines for Using Generative AI in Production

As generative AI becomes increasingly integrated into creative and production workflows, Netflix has introduced a set of principles that clarify how these tools should be used and in which cases explicit approval from the company is required. These guidelines are not limited to directors and producers working directly with Netflix but also extend to external collaborators and vendors, including post-production facilities and technology providers offering AI-based solutions. According to Netflix, generative AI (GenAI) tools—which can quickly produce new video, audio, [...]

Los Angeles 2028 Approaches: “The Road to LA ’28” Brings Africa’s Olympic Dreams Into Focus

The Los Angeles 2028 Olympic Games are coming soon, and a new project is ready to show the journey of African athletes to people all over Africa. According to an exclusive report from Variety, the 12-episode docuseries “The Road to LA ’28” will air on free channels thanks to the African Union of Broadcasters (AUB). This partnership means millions of viewers—no matter where they live or how much technology they have—will be able to watch these inspiring stories before the [...]

A new Streaming Platform: FOX 1

Fox 1, the new premium streaming platform from Fox Corporation, launches with a bold strategy: focusing on live news, sports (including NFL), and the broadcast network that continue to drive linear TV audiences in the U.S. Priced at $19.99 per month, Fox 1 positions itself higher than most major competitors, delivering exclusive access to Fox News, the Fox broadcast channel, major live sporting events, and original programming. The company also offers a bundle with ESPN for $39.99, targeting die-hard sports [...]

Taylor Swift Sets Audience Record on Travis Kelce’s Podcast

Taylor Swift’s recent appearance on the “New Heights” podcast—co-hosted by her boyfriend, Kansas City Chiefs tight end Travis Kelce, and his brother Jason Kelce—has set a new benchmark not only for music but for podcast media as a whole. The episode, released on August 14, drew staggering numbers: it peaked at 1.3 million concurrent viewers during the live YouTube broadcast, surpassing all previous records for live podcast viewership since YouTube introduced a dedicated podcast experience in 2023. By the end [...]

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Italian Trade Agency

LOS ANGELES OFFICE
12424 Wilshire Blvd
Suite 1400
Los Angeles, CA 90025
T. +1 323 879 0950
losangeles@ice.it

Sign Up to our Newsletter

By submitting this form, you are consenting to receive marketing emails from:

Italian Trade Agency
LOS ANGELES OFFICE 12424 Wilshire Blvd Suite 1400 Los Angeles CA 90025 T. +1 323 879 0950 losangeles@ice.it You can revoke your consent to receive emails at any time by using the Unsubscribe link, found at the bottom of every email. Emails are serviced by MailChimp.
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