News2026-02-15T22:17:30+00:00

News

COSM: The Future of Immersive Entertainment

Immersive entertainment is transforming how audiences experience content, and COSM has positioned itself as a major player in this evolving sector. Founded in the United States, COSM develops Shared Reality spaces—venues where physical and virtual [...]

News Archive

Skydance Media Completes $8 Billion Acquisition of Paramount

The Media Empire Changes Hands The legendary Paramount Pictures—once under the stewardship of its founding father Adolph Zukor and, for nearly four decades, controlled by the Redstone family through National Amusements—has been acquired by Skydance Media. This marks the end of an era in which the Redstones, most recently Shari Redstone, loomed large over the destiny of an icon synonymous with Hollywood grandeur. The Legacy of Paramount Paramount Pictures was born in 1912 as the Famous Players Film Company, founded [...]

COSM: The Future of Immersive Entertainment

Immersive entertainment is transforming how audiences experience content, and COSM has positioned itself as a major player in this evolving sector. Founded in the United States, COSM develops Shared Reality spaces—venues where physical and virtual environments merge in real time. A distinctive feature of COSM venues is the seamless LED dome, measuring 26.5 meters (87 feet) in diameter with 12K+ resolution, designed to fully envelop audiences with high-definition visuals and spatial audio. Each location can host up to 1,700 people, [...]

Nielsen Data: A Pivotal Turn as Streaming Surpasses the Combined Total of Broadcast and Cable for the First Time

The headline marks a truly historic moment in the evolution of how Americans consume television. In May 2025, streaming accounted for 44.8% of total TV viewership, surpassing the combined 44.2% share of broadcast (20.1%) and cable (24.1%) for the first time ever, according to Nielsen’s monthly report, The Gauge™.  This milestone represents the largest share of TV viewing streaming has ever reached, underscoring its dominance in the modern media landscape.   Since Nielsen began tracking this data in 2021, streaming [...]

Italian Musician Roberto Tola Triumphs at the 2025 Hollywood Independent Music Awards

Roberto Tola was awarded Best Jazz Song at the 2025 Hollywood Independent Music Awards for his track Lightness. He also received nominations in the categories Latin Traditional for From Rio To São Paulo and Holiday for Christmas For Sale. This recognition adds to Tola’s growing international acclaim as a guitarist and composer with over forty years of experience in the contemporary jazz scene. Born in Sassari (Sardinia, Italy), Tola began studying music at a young age and completed his classical [...]

Surprise Move: Warner Bros. International TV to Join Discovery Global After Split

In a move that surprised many industry observers, Warner Bros. International Television Production (WBITVP)—the London-based studio responsible for international scripted and unscripted productions—will not become part of the new Warner Bros. group led by David Zaslav, as initially expected. According to Deadline, WBITVP will instead fall under the newly formed Discovery Global, the international division set to be led by current WBD CFO Gunnar Wiedenfels. The decision marks a departure from branding logic, considering that WBITVP carries the “Warner Bros.” [...]

Disney Giant Concludes 2025 Upfronts with Unprecedented Advertising Investments

Disney Advertising announced it has completed its 2025-2026 Upfront negotiations, reporting overall volume as “consistent” with the previous year, despite significant growth in advertising sales for sports and streaming. Streaming accounted for more than 40% of Upfront volume, confirming its central role in Disney’s commercial strategy in a market where global ad-supported inventory is steadily increasing. The sports division saw advertising investments totaling nearly $4 billion, also thanks to 69 multi-year deals that reaffirm the value of strategic partnerships. Major [...]

News Archive

 

Italian Trade Agency

LOS ANGELES OFFICE
12424 Wilshire Blvd
Suite 1400
Los Angeles CA 90025

T. +1 323 879 0950
losangeles@ice.it

Sign Up for our Newsletter

By submitting this form, you are consenting to receive marketing emails from:

Italian Trade Agency
LOS ANGELES OFFICE 12424 Wilshire Blvd Suite 1400 Los Angeles CA 90025 T. +1 323 879 0950 losangeles@ice.it You can revoke your consent to receive emails at any time by using the Unsubscribe link, found at the bottom of every email. Emails are serviced by MailChimp.

 

Italian Trade Agency

LOS ANGELES OFFICE
12424 Wilshire Blvd
Suite 1400
Los Angeles, CA 90025
T. +1 323 879 0950
losangeles@ice.it

Sign Up to our Newsletter

By submitting this form, you are consenting to receive marketing emails from:

Italian Trade Agency
LOS ANGELES OFFICE 12424 Wilshire Blvd Suite 1400 Los Angeles CA 90025 T. +1 323 879 0950 losangeles@ice.it You can revoke your consent to receive emails at any time by using the Unsubscribe link, found at the bottom of every email. Emails are serviced by MailChimp.
Go to Top