News
Max reverts to HBO Max: quality over quantity, says CEO Zaslav
During the upfronts in New York — the annual events where major U.S. media companies present their upcoming programming to advertising investors — Warner Bros. Discovery CEO David Zaslav stated: “Today, no consumer is asking [...]
The Sinners Case: A New Financing Model for Cinema
Ryan Coogler’s vampire horror Sinners is making a strong showing at the box office, but what’s drawing even greater industry attention is the groundbreaking financial deal the director struck with Warner Bros.—an agreement that challenges [...]
Actress Natasha Lyonne Makes Her Directorial Debut with a Sci-Fi Film Featuring AI-Generated Visuals
Known for cult series like Russian Doll and Poker Face, actress and screenwriter Natasha Lyonne makes her feature directorial debut with Uncanny Valley, a project that blends science fiction storytelling with technological experimentation. The film [...]
Gen Z, Streaming, and Continuous Marketing: How Hollywood Is Preparing to Withstand Economic Challenges
During the Variety Entertainment Marketing Summit, presented by Deloitte and held on Thursday, April 24, 2025, marketing executives from major studios and streaming platforms discussed new strategies to keep audiences engaged amid an unstable economic [...]
IIDEA Presents Annual Report Showing Significant Growth in Italian Video Game Sector
The Italian Interactive Digital Entertainment Association (IIDEA) recently presented its Annual Report on the Video Game Sector at the Ministry of Culture in Rome, revealing substantial growth across multiple metrics. The key statistics from the [...]
“Sinners” and the Historic Deal Behind It: Could This Be the Future of Hollywood?
Ryan Coogler's latest film "Sinners" has topped the box office with a solid $45.6 million opening weekend of April 18-20, 2025, marking the biggest debut for an original film since Jordan Peele's "Us" in 2019. [...]
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Italian Trade Agency
LOS ANGELES OFFICE
12424 Wilshire Blvd
Suite 1400
Los Angeles, CA 90025
T. +1 323 879 0950
[email protected]
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