News2025-04-23T21:59:58+00:00

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California Expands Film & TV Tax Credit Program

“California is where filmed entertainment was born, and with this expansion, we’re making sure it stays here,” said Governor Gavin Newsom as he announced the historic growth of the state’s Film and Television Tax Credit [...]

YouTube’s Television Dominance

As major SVOD platforms continue to compete for dominance in the streaming market, YouTube has strengthened its lead in 2024 as the most-watched platform on Connected TV (CTV) in the United States, establishing itself as [...]

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California Expands Film & TV Tax Credit Program

“California is where filmed entertainment was born, and with this expansion, we’re making sure it stays here,” said Governor Gavin Newsom as he announced the historic growth of the state’s Film and Television Tax Credit Program. With the annual funding more than doubling—from $330 million to $750 million—California is reinforcing its position as the global hub of film and television production. Unveiled during an event in Burbank alongside entertainment industry leaders, union representatives, and state officials, the expanded program introduces [...]

Netflix and Amazon Are Redefining Television in France: The Era of Free Live Streaming Has Begun

Following the recently announced deal between Netflix and TF1, France Télévisions has also stepped in by signing an agreement with Amazon Prime Video to bring its free-to-air channels to the platform. This marks a major shift in the French market — and potentially far beyond. The Netflix–TF1 partnership, described by co-CEO Greg Peters as “the first of its kind,” will allow French users to access live TV content — especially sports — for free through the streaming platform. In a [...]

Whoopi Goldberg Joins Cast of Italian Soap Opera “A Place in the Sun” (“Un posto al sole”)

Oscar-winning actress Whoopi Goldberg has officially announced that she has reached an agreement to join the cast of the historic Italian soap opera "A Place in the Sun" ("Un posto al sole"), produced by Fremantle and broadcast on Rai 3 since 1996. The announcement came through a video posted Friday on social media, filmed during the actress's stay in Italy, where she is taking a temporary break from her role on the talk show "The View." In the video, Goldberg [...]

Are U.S. consumers still skeptical of generative AI in film and television?

According to a survey by Luminate, most U.S. consumers have tried generative AI at least once, but many remain skeptical about its use in creating entertainment content. 52% of Americans have used a generative AI app; 44% use it at least occasionally. Usage is higher among younger people, higher earners, and men. Despite this, interest in media created (fully or partially) with AI is still limited: 39% said they would be less interested in watching a film or TV show [...]

The record launch of Switch 2 does not ease the uncertainties facing the video game industry

With 3.5 million units sold in just four days, the new Nintendo Switch 2 marked the strongest global launch in the brand’s history. A result that represents a significant early success for the new generation of the hybrid console, in a period marked by economic uncertainty and the impact of U.S. tariffs on imported consumer goods. Despite the strong debut, the overall outlook for the video game industry in 2025 remains far from stable. According to a recent report by [...]

YouTube’s Television Dominance

As major SVOD platforms continue to compete for dominance in the streaming market, YouTube has strengthened its lead in 2024 as the most-watched platform on Connected TV (CTV) in the United States, establishing itself as the top choice on large screens. According to Nielsen data, YouTube reached a 12.5% share of total U.S. CTV viewing time in May, significantly surpassing its closest competitor, Disney. This milestone reflects a broader shift in viewer behavior, increasingly oriented toward content consumed via smart [...]

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Italian Trade Agency

LOS ANGELES OFFICE
12424 Wilshire Blvd
Suite 1400
Los Angeles, CA 90025
T. +1 323 879 0950
losangeles@ice.it

Sign Up to our Newsletter

By submitting this form, you are consenting to receive marketing emails from:

Italian Trade Agency
LOS ANGELES OFFICE 12424 Wilshire Blvd Suite 1400 Los Angeles CA 90025 T. +1 323 879 0950 losangeles@ice.it You can revoke your consent to receive emails at any time by using the Unsubscribe link, found at the bottom of every email. Emails are serviced by MailChimp.
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