During the upfronts in New York — the annual events where major U.S. media companies present their upcoming programming to advertising investors — Warner Bros. Discovery CEO David Zaslav stated: “Today, no consumer is asking for more content, but for better content.” With these words, he announced a decision that is sure to spark discussion: the company will once again change the name of its streaming platform Max, which will return to being called HBO Max. The move marks a [...]

Ryan Coogler’s vampire horror Sinners is making a strong showing at the box office, but what’s drawing even greater industry attention is the groundbreaking financial deal the director struck with Warner Bros.—an agreement that challenges long-standing studio financing norms and guarantees him revenue from day one of distribution. Let’s break it down. Sinners marks Coogler’s fifth directorial feature (following Fruitvale Station, Black Panther, and Black Panther: Wakanda Forever) and his fifth collaboration with lead actor Michael B. Jordan (Fruitvale Station, [...]

Known for cult series like Russian Doll and Poker Face, actress and screenwriter Natasha Lyonne makes her feature directorial debut with Uncanny Valley, a project that blends science fiction storytelling with technological experimentation. The film will be produced by Asteria — the studio Lyonne co-founded — and will combine traditional filmmaking techniques with AI-generated visuals, developed in collaboration with Moonvalley. Co-written by Lyonne and Brit Marling (The OA, A Murder at the End of the World), the film stars both [...]

During the Variety Entertainment Marketing Summit, presented by Deloitte and held on Thursday, April 24, 2025, marketing executives from major studios and streaming platforms discussed new strategies to keep audiences engaged amid an unstable economic environment. Key points discussed included: Hollywood stands strong against the crisis: "We work in a business that we hope is recession-proof. We offer an affordable pastime," said Dwight Caines, President of Domestic Marketing at Universal Pictures. Even during difficult times, films and TV shows remain [...]

The Italian Interactive Digital Entertainment Association (IIDEA) recently presented its Annual Report on the Video Game Sector at the Ministry of Culture in Rome, revealing substantial growth across multiple metrics. The key statistics from the report include: Market size: Total turnover: €2.4 billion (a 3% growth compared to 2023) Software segment: €1.8 billion (76.8% of total, +11% vs 2023) Hardware segment: €548 million (23.2% of total, -18% vs 2023) Player demographics: 14 million players in Italy (+8% vs 2023) 33% [...]

Ryan Coogler's latest film "Sinners" has topped the box office with a solid $45.6 million opening weekend of April 18-20, 2025, marking the biggest debut for an original film since Jordan Peele's "Us" in 2019. The period horror-drama earned an "A" CinemaScore, making it the only horror film in over 35 years to achieve this distinction according to Warner Bros. Set in 1930s Mississippi, "Sinners" stars Michael B. Jordan in a dual role as twin brothers Smoke and Stack who [...]