In 2025, the U.S. podcast market is undergoing an unprecedented transformation. Once a purely audio format, podcasts have evolved into full-fledged video podcasts, no longer confined to traditional audio platforms but integrated into a cross-media ecosystem that includes YouTube, Spotify, TikTok and, increasingly, streaming services such as Prime Video, Hulu and Netflix. The shift is driven largely by younger audiences: 51 percent of Americans “watch” at least one podcast each month, while 42 percent now prefer the video format, a [...]

At this year’s American Film Market in Los Angeles, US sellers are doubling down on genre-driven and star-powered cinema, presenting a slate that underscores both the global appeal and the commercial ambitions of American production. Among the most active players, Voltage Pictures stands out with a dynamic lineup tailored for international buyers as well as the domestic theatrical market. Voltage introduces “Pitfall”, an intense horror-thriller directed by James Kondelik, fresh off its premiere at Screamfest. The story follows a young [...]

A new report from Activate Consulting, presented in the 2025 Tech & Media Outlook and highlighted by Variety, reveals a profound shift in the media consumption habits of younger audiences in the United States. According to the study, 43% of Gen Z prefer spending their entertainment time on YouTube and TikTok rather than watching traditional television or subscription-based streaming services. This finding underscores the rapidly expanding influence of short-form video platforms on the daily entertainment choices of digital-native generations. The [...]

In recent days, the U.S. entertainment industry has seen a dramatic development: Netflix is actively exploring a possible acquisition of Warner Bros. Discovery, one of Hollywood’s most historic and influential studios. According to authoritative industry sources such as Variety, Deadline, Reuters, and IMDb, Netflix has retained Moelis & Co., an investment bank, to assess a potential bid and has secured access to Warner Bros. Discovery’s financial data for preliminary due diligence. Warner Bros. Discovery is currently conducting a strategic review [...]

Bad Bunny will headline the Super Bowl Halftime Show in 2026, set for February 8 at Levi’s Stadium in Santa Clara, California, with the event broadcast live on NBC, Telemundo, and streamed on Peacock. The Super Bowl continues to be the most-watched television event in the United States, recently surpassing 120 million viewers and drawing international attention as the premier showcase for live entertainment.​ The NFL’s decision, in partnership with Apple Music and Roc Nation, is historic: Bad Bunny is [...]

Sony Pictures Television is setting its sights on the next era of global entertainment, identifying anime and video games as the key drivers of intellectual property in the years ahead. During his MIPCOM keynote, Sony Pictures Television chairman Keith Le Goy said the dominance of U.S. comic book universes such as Marvel and DC, which have shaped the past two decades, is waning. Instead, anime and gaming—industries that thrive on dynamic storytelling and deeply engaged fan communities—are becoming the new [...]