News2026-02-15T22:17:30+00:00

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A new Streaming Platform: FOX 1

Fox 1, the new premium streaming platform from Fox Corporation, launches with a bold strategy: focusing on live news, sports (including NFL), and the broadcast network that continue to drive linear TV audiences in the [...]

COSM: The Future of Immersive Entertainment

Immersive entertainment is transforming how audiences experience content, and COSM has positioned itself as a major player in this evolving sector. Founded in the United States, COSM develops Shared Reality spaces—venues where physical and virtual [...]

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Los Angeles 2028 Approaches: “The Road to LA ’28” Brings Africa’s Olympic Dreams Into Focus

The Los Angeles 2028 Olympic Games are coming soon, and a new project is ready to show the journey of African athletes to people all over Africa. According to an exclusive report from Variety, the 12-episode docuseries “The Road to LA ’28” will air on free channels thanks to the African Union of Broadcasters (AUB). This partnership means millions of viewers—no matter where they live or how much technology they have—will be able to watch these inspiring stories before the [...]

A new Streaming Platform: FOX 1

Fox 1, the new premium streaming platform from Fox Corporation, launches with a bold strategy: focusing on live news, sports (including NFL), and the broadcast network that continue to drive linear TV audiences in the U.S. Priced at $19.99 per month, Fox 1 positions itself higher than most major competitors, delivering exclusive access to Fox News, the Fox broadcast channel, major live sporting events, and original programming. The company also offers a bundle with ESPN for $39.99, targeting die-hard sports [...]

Taylor Swift Sets Audience Record on Travis Kelce’s Podcast

Taylor Swift’s recent appearance on the “New Heights” podcast—co-hosted by her boyfriend, Kansas City Chiefs tight end Travis Kelce, and his brother Jason Kelce—has set a new benchmark not only for music but for podcast media as a whole. The episode, released on August 14, drew staggering numbers: it peaked at 1.3 million concurrent viewers during the live YouTube broadcast, surpassing all previous records for live podcast viewership since YouTube introduced a dedicated podcast experience in 2023. By the end [...]

Skydance Media Completes $8 Billion Acquisition of Paramount

The Media Empire Changes Hands The legendary Paramount Pictures—once under the stewardship of its founding father Adolph Zukor and, for nearly four decades, controlled by the Redstone family through National Amusements—has been acquired by Skydance Media. This marks the end of an era in which the Redstones, most recently Shari Redstone, loomed large over the destiny of an icon synonymous with Hollywood grandeur. The Legacy of Paramount Paramount Pictures was born in 1912 as the Famous Players Film Company, founded [...]

COSM: The Future of Immersive Entertainment

Immersive entertainment is transforming how audiences experience content, and COSM has positioned itself as a major player in this evolving sector. Founded in the United States, COSM develops Shared Reality spaces—venues where physical and virtual environments merge in real time. A distinctive feature of COSM venues is the seamless LED dome, measuring 26.5 meters (87 feet) in diameter with 12K+ resolution, designed to fully envelop audiences with high-definition visuals and spatial audio. Each location can host up to 1,700 people, [...]

Nielsen Data: A Pivotal Turn as Streaming Surpasses the Combined Total of Broadcast and Cable for the First Time

The headline marks a truly historic moment in the evolution of how Americans consume television. In May 2025, streaming accounted for 44.8% of total TV viewership, surpassing the combined 44.2% share of broadcast (20.1%) and cable (24.1%) for the first time ever, according to Nielsen’s monthly report, The Gauge™.  This milestone represents the largest share of TV viewing streaming has ever reached, underscoring its dominance in the modern media landscape.   Since Nielsen began tracking this data in 2021, streaming [...]

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Italian Trade Agency

LOS ANGELES OFFICE
12424 Wilshire Blvd
Suite 1400
Los Angeles, CA 90025
T. +1 323 879 0950
losangeles@ice.it

Sign Up to our Newsletter

By submitting this form, you are consenting to receive marketing emails from:

Italian Trade Agency
LOS ANGELES OFFICE 12424 Wilshire Blvd Suite 1400 Los Angeles CA 90025 T. +1 323 879 0950 losangeles@ice.it You can revoke your consent to receive emails at any time by using the Unsubscribe link, found at the bottom of every email. Emails are serviced by MailChimp.
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