News2026-02-15T22:17:30+00:00

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The New Four-Year Agreement Between Hollywood Writers and Studios

Hollywood has reached a significant labor agreement. The Writers Guild of America (WGA), the writers' union, and the Alliance of Motion Picture and Television Producers (AMPTP), representing studios and platforms, have concluded a new four-year collective bargaining contract, running from May 2, 2026, to May 1, 2030. Unlike previous agreements, which typically lasted three years, this deal adopts a longer time horizon — but the extended duration was not simply a choice driven by a desire for stability. It was [...]

“The Rookie”: A Contemporary Network Case Study in Gen Z Engagement

“The Rookie”, ABC’s police procedural starring Nathan Fillion, has in the last two seasons turned into an industry case study for how a broadcast drama can still break through with younger viewers in 2026. Once framed as a classic “dad show” aimed at an older audience, it is now widely cited in the American trade press as one of the few network series that has managed to build real traction with Gen Z, at a time when that cohort is [...]

Creators, Anime and New Mini‑Studios: The IShowSpeed Case

One of the most interesting signs of the ongoing dialogue between Hollywood and the creator economy comes from a project announced in April: an anime‑style series centered on IShowSpeed, a young YouTube star with tens of millions of followers worldwide. Behind the pseudonym IShowSpeed is Darren Jason Watkins Jr., a 21‑year‑old American streamer from Cincinnati who became popular thanks to highly energetic livestreams focused on video games, sports and “IRL” content (out and about in cities, stadiums and events). The [...]

Cinecittà 2026: A New Chapter for Italy’s Iconic Studios

Founded in 1937 and long synonymous with the golden age of Italian and international cinema, Cinecittà is once again at the center of the global production map — and the numbers tell the story clearly. The most visible sign of this momentum came in March, when Netflix officially began production on its live-action Assassin's Creed series at the Rome studios. Directed by Johan Renck (Chernobyl), the show tells an original story set in Rome in 64 AD,  with principal photography [...]

US BOX OFFICE – Weekend Of April 4–6, 2026

The Easter weekend delivered the strongest result of the year to date for the North American theatrical market, driven by the release of The Super Mario Galaxy Movie (Illumination/Universal), which set the top opening of 2026 both domestically and internationally. The film debuted to an estimated $372.5 million globally, the highest-grossing opening since James Cameron's Avatar: Fire and Ash over the Christmas corridor. On the North American market, the first-weekend total stands at $130.9 million. Accounting for the five-day frame [...]

GDC 2026: A More Connected, Experience-Driven Festival of Gaming

The 2026 GDC Festival of Gaming in San Francisco introduced a more immersive and interconnected format, placing hands-on experiences and real-time industry exchange at the center of the event. The Festival Hall became a key activation space for independent developers. The IGF Pavilion showcased award-nominated titles, while alt.ctrl.GDC stood out for its focus on experimental gameplay, featuring projects built around unconventional controllers and alternative interaction models. GDC Play further reinforced this focus, offering indie creators direct exposure to industry professionals [...]

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Italian Trade Agency

LOS ANGELES OFFICE
12424 Wilshire Blvd
Suite 1400
Los Angeles, CA 90025
T. +1 323 879 0950
losangeles@ice.it

Sign Up to our Newsletter

By submitting this form, you are consenting to receive marketing emails from:

Italian Trade Agency
LOS ANGELES OFFICE 12424 Wilshire Blvd Suite 1400 Los Angeles CA 90025 T. +1 323 879 0950 losangeles@ice.it You can revoke your consent to receive emails at any time by using the Unsubscribe link, found at the bottom of every email. Emails are serviced by MailChimp.
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