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Paramount–Warner Bros. Discovery: an agreed mega-deal reshaping the U.S. media landscape

The announced acquisition of Warner Bros. Discovery by Paramount marks one of the most significant steps in the reshaping of the global audiovisual industry, but for now it remains a transaction still subject to regulatory approval and shareholder votes. Under the terms of the agreement signed at the end of February, Paramount Skydance plans to take over Warner Bros. Discovery in a deal worth around 110 billion dollars, thus beating out competing bidders and significantly strengthening its industrial and financial [...]

When Micro-Dramas Beat the Streamers: The Battle Moves to the Phone

In 2026, the center of gravity for serialized entertainment is shifting from the living‑room screen to the smartphone, and the clearest sign is the explosion of vertical micro‑dramas. According to the latest Omdia analysis presented at MIP London, US users now spend more time per day on micro‑drama apps than they do on Netflix, Disney+ or Prime Video on mobile devices. This is not just a platform shift, but a shift in grammar: 60–120 second episodes, vertical formats, story arcs [...]

Warner Bros. Discovery: The Netflix–Paramount Battle Enters Its Decisive Phase

Since our January overview, the battle for Warner Bros. Discovery has entered its decisive phase, turning what looked like a done deal with Netflix into a full‑scale bidding war with Paramount Skydance. WBD has now formally set a special shareholder meeting for March 20 to vote on the Netflix transaction, while simultaneously opening a seven‑day negotiation window with Paramount Skydance to hear its “best and final” offer, reportedly in the 31‑dollar‑per‑share range Netflix, for its part, has locked in an [...]

Legendary Actor Franco Nero Receives Star on the Hollywood Walk of Fame

Italian acting legend Franco Nero was celebrated this week with the unveiling of his star on the Hollywood Walk of Fame, a milestone honoring a remarkable career spanning more than six decades and over 200 films. The ceremony took place on February 12, 2026, in front of the historic Montalbán Theatre in Los Angeles, where friends, colleagues, members of the Italian-American community, and industry professionals gathered for the dedication of the 2,835th star on the world’s most famous sidewalk. In [...]

U.S. Streaming Market: New Hierarchies in a Mature Ecosystem

In just a few quarters, the picture of the U.S. streaming market has shifted again, confirming how mature, saturated and yet still fluid this ecosystem has become. Recent data points to a phase where the priority is no longer growth at any cost, but the ability to retain increasingly selective users in a context of overlapping offers and rising prices. According to JustWatch data on U.S. on‑demand streaming market share, in the fourth quarter of 2025 Netflix regained the lead with roughly [...]

GDC Festival of Gaming 2026: industry data and creative convergence ahead of the return to San Francisco

The GDC Festival of Gaming (GDC) will return to San Francisco’s Moscone Center in 2026, reaffirming its role as a key global gathering for the game industry and an increasingly relevant point of connection with film, television, and the wider entertainment ecosystem. Insights from the latest State of the Game Industry survey highlight an industry navigating a complex phase of transformation. Based on feedback from thousands of developers worldwide, the data point to a sector shaped by economic pressure, technological [...]

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Italian Trade Agency

LOS ANGELES OFFICE
12424 Wilshire Blvd
Suite 1400
Los Angeles, CA 90025
T. +1 323 879 0950
losangeles@ice.it

Sign Up to our Newsletter

By submitting this form, you are consenting to receive marketing emails from:

Italian Trade Agency
LOS ANGELES OFFICE 12424 Wilshire Blvd Suite 1400 Los Angeles CA 90025 T. +1 323 879 0950 losangeles@ice.it You can revoke your consent to receive emails at any time by using the Unsubscribe link, found at the bottom of every email. Emails are serviced by MailChimp.
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