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The Vertical Drama Boom Begins to Attract Hollywood Talent

Over recent months, the "vertical drama" segment — scripted series designed exclusively for smartphones and consumed in vertical format — has been attracting growing attention within the U.S. audiovisual industry. Born in Asia, particularly in China, where dedicated micro-drama platforms have generated billions of views and new monetization models, the format is now entering the radar of Hollywood and the American creator economy. What distinguishes this content is a specific production grammar: extremely short episodes, often between one and three [...]

  • Roma, 6 Maggio 2026 - Premio David di Donatello 2026
David di Donatello Awards: ‘The Last One for the Road’ Leads 71st Edition at Cinecittà

The 71st David di Donatello Awards had one clear frontrunner from the moment nominations were announced: The Last One for the Road (Le città di pianura) by Francesco Sossai, which led the field with 16 nominations. The ceremony on May 6, broadcast live from Cinecittà’s new Teatro 23, confirmed the central role of The Last One for the Road, which counted Best Film, Best Director and Best Leading Actor among its awards. The event also showcased the upgraded technical capabilities [...]

Hollywood and the Big Screen: A Renewed Commitment

Four intense days, seven major studios on stage, dozens of screenings reserved for exhibitors. The great annual American cinema convention CinemaCon closed a few weeks ago, with a message that sounded almost like a collective mantra: theatrical cinema is not dead — far from it. Sony set the tone from the start, with CEO Tom Rothman opening proceedings by listing three priorities for Hollywood's health — first and foremost, longer theatrical release windows. His call found an echo in the [...]

Matteo Milleri Closes Coachella: “Anyma” Redefines the Live Concert Experience

Matteo Milleri closed the Main Stage at Coachella, the iconic California music festival, delivering one of the most significant moments of the 2026 edition. The Italian-American artist and producer is the creative force behind Anyma, the project through which he has redefined what a live electronic music experience can be. His performance — built as an immersive experience integrating electronic music, cutting-edge digital art, and AI-driven technology — proposes a new way of conceiving the live concert: somewhere between live [...]

The New Four-Year Agreement Between Hollywood Writers and Studios

Hollywood has reached a significant labor agreement. The Writers Guild of America (WGA), the writers' union, and the Alliance of Motion Picture and Television Producers (AMPTP), representing studios and platforms, have concluded a new four-year collective bargaining contract, running from May 2, 2026, to May 1, 2030. Unlike previous agreements, which typically lasted three years, this deal adopts a longer time horizon — but the extended duration was not simply a choice driven by a desire for stability. It was [...]

“The Rookie”: A Contemporary Network Case Study in Gen Z Engagement

“The Rookie”, ABC’s police procedural starring Nathan Fillion, has in the last two seasons turned into an industry case study for how a broadcast drama can still break through with younger viewers in 2026. Once framed as a classic “dad show” aimed at an older audience, it is now widely cited in the American trade press as one of the few network series that has managed to build real traction with Gen Z, at a time when that cohort is [...]

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Italian Trade Agency

LOS ANGELES OFFICE
12424 Wilshire Blvd
Suite 1400
Los Angeles, CA 90025
T. +1 323 879 0950
losangeles@ice.it

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By submitting this form, you are consenting to receive marketing emails from:

Italian Trade Agency
LOS ANGELES OFFICE 12424 Wilshire Blvd Suite 1400 Los Angeles CA 90025 T. +1 323 879 0950 losangeles@ice.it You can revoke your consent to receive emails at any time by using the Unsubscribe link, found at the bottom of every email. Emails are serviced by MailChimp.
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