The Sale of Warner Bros. Discovery and the New Balance of the Global Audiovisual Industry
The long saga surrounding the sale of Warner Bros. Discovery [...]
HBO Max launches in Italy with premium series and Italian original productions
HBO Max officially debuts in Italy on 13 January, marking [...]
FIFA chooses TikTok as its partner platform for 2026 World Cup content
FIFA’s decision to select TikTok as its partner platform for [...]
Disney+ Moves Toward Microcontent Strategy in 2026
After testing sports fans’ appetite for short-form content, Disney is [...]
Rainbow Takes Full Ownership of Geronimo Stilton, Accelerating Its Global IP Strategy
Rainbow, the Italian group founded by Iginio Straffi and internationally [...]
Avatar and the Global Box Office Outlook
The recent box office milestone reached by Avatar: Fire and [...]
2025: the year of Italy’s boom and the rise of “creator-first” AI and niche strategies
2025 proved to be a year of consolidation rather than [...]
December Box Office Confirms the Return of Event Franchises and Targeted Counterprogramming
The latest U.S. box office weekend confirms December’s return as [...]
Netflix vs. Paramount: The High-Stakes Battle for Warner Bros. Discovery
In recent months, the U.S. entertainment industry has been consumed [...]
“Sandokan” Returns: How Rai Revives an Iconic IP for the Global Drama Market
With the revival of Sandokan, Rai brings back one of [...]