Banijay–All3Media, a New Global Super Indie
Banijay and All3Media will combine their businesses to create one of the leading independent production and distribution groups on the global stage. The deal, announced in early March, brings together Banijay Entertainment and All3Media into a single entity that will retain the Banijay brand and be jointly owned by Banijay Group and RedBird IMI. Based on 2024 figures, the combined company would have generated pro‑forma revenues of over 4.4 billion euro and adjusted EBITDA of around 690 million euro, positioning itself as the largest “super‑indie” outside the United States in terms of scale, catalogue and international footprint.
The new group will be led by Banijay Entertainment CEO Marco Bassetti, while Jeff Zucker, CEO of RedBird IMI, will serve as chairman, underscoring the ambition to combine European roots with a strong English‑language profile within a single industrial platform. The transaction, which is subject to customary regulatory approvals, is expected to close by autumn 2026 and is forecast to deliver cost synergies of roughly 50 million euro within the first year after completion. Banijay Group is set to receive close to 800 million euro through a mix of pre‑closing dividends and cash consideration, while RedBird will roll over its All3Media stake into the new structure, strengthening its presence in global content production.
From an editorial and commercial perspective, the merger brings under one roof an unparalleled library: more than 220,000 hours of content from Banijay and around 35,000 hours from All3Media International, spanning global unscripted formats, premium scripted series and high‑end factual programming. On one side stand global brands such as Big Brother, MasterChef and Survivor, on the other a slate that includes Peaky Blinders, The Traitors, Squid Game: The Challenge, Race Across the World, The Tourist and the feature film 1917. For Hollywood studios and global streaming services – from Netflix and Prime Video to Max and Disney+ – the deal consolidates a European partner with critical mass, financing capacity and IP depth to support long‑term, multi‑territory strategies. In a market defined by consolidation and competition for premium content, the new Banijay–All3Media positions itself as a reference independent player for broadcasters and platforms, with a centre of gravity increasingly integrated across Europe, the UK and the international market.
Sources: The Hollywood Reporter, Deadline
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Banijay and All3Media will combine their businesses to create one of the leading independent production and distribution groups on the global stage. The deal, announced in early March, brings together Banijay Entertainment and All3Media into a single entity that will retain the Banijay brand and be jointly owned by Banijay Group and RedBird IMI. Based on 2024 figures, the combined company would have generated pro‑forma revenues of over 4.4 billion euro and adjusted EBITDA of around 690 million euro, positioning itself as the largest “super‑indie” outside the United States in terms of scale, catalogue and international footprint.
The new group will be led by Banijay Entertainment CEO Marco Bassetti, while Jeff Zucker, CEO of RedBird IMI, will serve as chairman, underscoring the ambition to combine European roots with a strong English‑language profile within a single industrial platform. The transaction, which is subject to customary regulatory approvals, is expected to close by autumn 2026 and is forecast to deliver cost synergies of roughly 50 million euro within the first year after completion. Banijay Group is set to receive close to 800 million euro through a mix of pre‑closing dividends and cash consideration, while RedBird will roll over its All3Media stake into the new structure, strengthening its presence in global content production.
From an editorial and commercial perspective, the merger brings under one roof an unparalleled library: more than 220,000 hours of content from Banijay and around 35,000 hours from All3Media International, spanning global unscripted formats, premium scripted series and high‑end factual programming. On one side stand global brands such as Big Brother, MasterChef and Survivor, on the other a slate that includes Peaky Blinders, The Traitors, Squid Game: The Challenge, Race Across the World, The Tourist and the feature film 1917. For Hollywood studios and global streaming services – from Netflix and Prime Video to Max and Disney+ – the deal consolidates a European partner with critical mass, financing capacity and IP depth to support long‑term, multi‑territory strategies. In a market defined by consolidation and competition for premium content, the new Banijay–All3Media positions itself as a reference independent player for broadcasters and platforms, with a centre of gravity increasingly integrated across Europe, the UK and the international market.
Sources: The Hollywood Reporter, Deadline
Share:
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