CES 2026 — Jan 6–9, 2026 — Las Vegas, Nevada

CES 2026, taking place in Las Vegas from January 6 to 9, will bring the global technology community together at a decisive moment for innovation, technology and content creation.

As the largest tech trade show in the United States — and one of the most influential technology events in the world — CES remains, true to its positioning as the place where innovators show up, a platform that draws leading corporations as well as fast-growing companies from across the globe. From Samsung to Sony, from LG to Lenovo, and from cutting-edge televisions to robotics and AI-driven platforms, CES 2026 is expected to set the technology agenda for the year ahead, framing the direction of hardware, software and digital ecosystems.

The scale of the event reflects its impact. Press, investors and industry leaders converge across exhibition halls, meeting rooms and hotel suites to present new products, demonstrate prototypes and define strategic priorities. Last year’s edition drew more than 140,000 attendees — approximately 40% from outside the United States — a clear measure of the show’s international weight and its central role in the global technology landscape.

Artificial intelligence continues to drive conversations across sectors, reshaping engineering, enterprise solutions and the media industries alike. For entertainment and content creators, AI and machine learning increasingly underpin production workflows, real-time editing, localization, VFX, discovery algorithms and audience analytics. Automation is becoming more sophisticated, altering not only how content is made but also how audiences engage with it. Spatial computing and XR technologies further amplify possibilities for immersive storytelling and interactive media, suggesting new paradigms for narrative experiences that bridge film, gaming and live entertainment.

In addition to the core exhibition, CES 2026 features programming dedicated to the future of content and creators. On January 7 at the Aria, The Future of Content — part of the Variety Entertainment Summit — will bring together senior leaders from Netflix, Disney, NBCUniversal, Sony Pictures Entertainment and TelevisaUnivision to discuss how audience fragmentation, shifting viewing habits and new advertising models are reshaping the business of entertainment. Sessions will touch on the impact of data intelligence and partnerships on audience reach, and on how AI and automation are influencing production workflows and storytelling. On January 8, the Business of Creators Summit will focus on monetization, IP development and the creator economy, reflecting how CES has evolved into a forum where technology, business strategy and culture converge.

Italy once again plays a prominent role at CES with its national pavilion, presented  through a coordinated presence supported by the Italian Trade Agency  and organized by its Los Angeles Office. This year’s delegation includes 51 startups, alongside institutional entities, innovation clusters and research institutes, reflecting the country’s expanding contribution to global technology development. The group illustrates the breadth of Italian innovation, with companies active in artificial intelligence, software and cloud platforms, robotics and automation, XR and immersive technologies, smart mobility and smart cities, digital health, and fintech. Several operate at the intersection of technology and creative industries, developing solutions in media production, video enhancement, audio innovation and content publishing tools. Beyond sector diversity, what emerges is a shared focus on design, engineering and digital transformation — and on building connections with international partners, investors and markets.

To explore the Italian companies exhibiting at CES 2026 and learn more about Italy’s presence at the show, browse the official Italian Pavilion catalog.

Official CES website: https://www.ces.tech/