Bad Bunny to Headline the 2026 Super Bowl Halftime Show
Bad Bunny will headline the Super Bowl Halftime Show in 2026, set for February 8 at Levi’s Stadium in Santa Clara, California, with the event broadcast live on NBC, Telemundo, and streamed on Peacock. The Super Bowl continues to be the most-watched television event in the United States, recently surpassing 120 million viewers and drawing international attention as the premier showcase for live entertainment.
The NFL’s decision, in partnership with Apple Music and Roc Nation, is historic: Bad Bunny is the first male Latin American artist to lead the halftime show, marking a new chapter in the event’s cultural relevance. Commissioner Roger Goodell has described the selection as “carefully thought through,” emphasizing the league’s intent to engage a global audience through an artist whose music blends Latin rhythms and global pop sensibilities.
The announcement has sparked heated debate. A petition opposing Bad Bunny’s selection gathered 70,000 signatures, and criticism from conservative circles—President Trump among them—is rooted in concerns over language and cultural representation, as the Puerto Rican superstar is expected to perform mainly in Spanish. Nevertheless, supporters highlight Bad Bunny’s record-breaking streaming numbers, Grammy wins, and powerful influence on contemporary music and culture.
Commentators suggest Bad Bunny’s presence represents both a recognition of Latin music’s growing impact and a strategic attempt to attract younger, more diverse viewers. Jay-Z, through Roc Nation, praised the artist’s ability to inspire and unify fans by celebrating heritage and personal history on the sport’s largest stage. The performance is billed as a major moment for representation and creative innovation, promising a halftime show that will be “unforgettable” for millions worldwide
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Bad Bunny will headline the Super Bowl Halftime Show in 2026, set for February 8 at Levi’s Stadium in Santa Clara, California, with the event broadcast live on NBC, Telemundo, and streamed on Peacock. The Super Bowl continues to be the most-watched television event in the United States, recently surpassing 120 million viewers and drawing international attention as the premier showcase for live entertainment.
The NFL’s decision, in partnership with Apple Music and Roc Nation, is historic: Bad Bunny is the first male Latin American artist to lead the halftime show, marking a new chapter in the event’s cultural relevance. Commissioner Roger Goodell has described the selection as “carefully thought through,” emphasizing the league’s intent to engage a global audience through an artist whose music blends Latin rhythms and global pop sensibilities.
The announcement has sparked heated debate. A petition opposing Bad Bunny’s selection gathered 70,000 signatures, and criticism from conservative circles—President Trump among them—is rooted in concerns over language and cultural representation, as the Puerto Rican superstar is expected to perform mainly in Spanish. Nevertheless, supporters highlight Bad Bunny’s record-breaking streaming numbers, Grammy wins, and powerful influence on contemporary music and culture.
Commentators suggest Bad Bunny’s presence represents both a recognition of Latin music’s growing impact and a strategic attempt to attract younger, more diverse viewers. Jay-Z, through Roc Nation, praised the artist’s ability to inspire and unify fans by celebrating heritage and personal history on the sport’s largest stage. The performance is billed as a major moment for representation and creative innovation, promising a halftime show that will be “unforgettable” for millions worldwide
Share:
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