Netflix and Amazon Are Redefining Television in France: The Era of Free Live Streaming Has Begun
Following the recently announced deal between Netflix and TF1, France Télévisions has also stepped in by signing an agreement with Amazon Prime Video to bring its free-to-air channels to the platform. This marks a major shift in the French market — and potentially far beyond.
The Netflix–TF1 partnership, described by co-CEO Greg Peters as “the first of its kind,” will allow French users to access live TV content — especially sports — for free through the streaming platform. In a country where traditional television still accounted for 60% of audiovisual consumption in 2024, the move aims both to strengthen engagement with existing subscribers and attract new ones. Among the live events included: matches of the French national football team, FIBA competitions, UEFA Women’s Euro 2025, and the Women’s Rugby World Cup.
Meanwhile, Amazon is accelerating with its à la carte model through Prime Video Channels, which saw a staggering +89% growth in new subscriptions.
As analyzed in Streamonomics, this may be just the beginning. Netflix is likely testing these models in international markets, where such deals are more feasible than in the U.S. — where broadcasters still receive high fees from pay-TV providers. But globally, with hundreds of quality free channels available and streaming platforms in constant search of standout content, the race is on.
The future of TV may already be here: it’s live, accessible, and streaming.
Source: LA Times
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Following the recently announced deal between Netflix and TF1, France Télévisions has also stepped in by signing an agreement with Amazon Prime Video to bring its free-to-air channels to the platform. This marks a major shift in the French market — and potentially far beyond.
The Netflix–TF1 partnership, described by co-CEO Greg Peters as “the first of its kind,” will allow French users to access live TV content — especially sports — for free through the streaming platform. In a country where traditional television still accounted for 60% of audiovisual consumption in 2024, the move aims both to strengthen engagement with existing subscribers and attract new ones. Among the live events included: matches of the French national football team, FIBA competitions, UEFA Women’s Euro 2025, and the Women’s Rugby World Cup.
Meanwhile, Amazon is accelerating with its à la carte model through Prime Video Channels, which saw a staggering +89% growth in new subscriptions.
As analyzed in Streamonomics, this may be just the beginning. Netflix is likely testing these models in international markets, where such deals are more feasible than in the U.S. — where broadcasters still receive high fees from pay-TV providers. But globally, with hundreds of quality free channels available and streaming platforms in constant search of standout content, the race is on.
The future of TV may already be here: it’s live, accessible, and streaming.
Source: LA Times
Share:
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