Are U.S. consumers still skeptical of generative AI in film and television?
According to a survey by Luminate, most U.S. consumers have tried generative AI at least once, but many remain skeptical about its use in creating entertainment content.
- 52% of Americans have used a generative AI app; 44% use it at least occasionally.
- Usage is higher among younger people, higher earners, and men.
Despite this, interest in media created (fully or partially) with AI is still limited:
- 39% said they would be less interested in watching a film or TV show written with AI, compared to 28% who said they’d be more interested.
- 40% are less interested in AI-generated music, while only 27% are more interested.
- Skepticism is highest when it comes to news written by AI.
Viewers are more open to AI being used for visual effects (40%) and sound effects (38%), but feel uncomfortable with AI-generated screenplays or digital replicas of actors.
Among older viewers, discomfort is even stronger: 58% of Boomers would feel uneasy watching a digital recreation of a deceased actor, compared to 36% of Millennials. In general, younger generations are less concerned about AI use in media.
In music, too, most listeners feel uncomfortable when a song is performed by an AI voice imitating a human artist. Boomers and Gen X express the most resistance.
In short, although AI usage is growing, consumer attitudes will play a key role in shaping the future of its use in entertainment. Acceptance may shift over time as people become more familiar with its capabilities—as well as its legal and ethical implications.
The chart highlights that generative AI is more widely known and used among younger individuals, men, and those with higher incomes, while older users and those with lower incomes tend to be more distant or skeptical toward these technologies.
The chart shows that U.S. consumers are more accepting of AI in technical aspects of audiovisual production (like effects, music, and animation), but express significant discomfort when AI is used to replace human creativity or physical presence.
In short, the more AI interferes with the “human” or storytelling elements, the more resistant the audience becomes.
Source: Variety VIP+
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According to a survey by Luminate, most U.S. consumers have tried generative AI at least once, but many remain skeptical about its use in creating entertainment content.
- 52% of Americans have used a generative AI app; 44% use it at least occasionally.
- Usage is higher among younger people, higher earners, and men.
Despite this, interest in media created (fully or partially) with AI is still limited:
- 39% said they would be less interested in watching a film or TV show written with AI, compared to 28% who said they’d be more interested.
- 40% are less interested in AI-generated music, while only 27% are more interested.
- Skepticism is highest when it comes to news written by AI.
Viewers are more open to AI being used for visual effects (40%) and sound effects (38%), but feel uncomfortable with AI-generated screenplays or digital replicas of actors.
Among older viewers, discomfort is even stronger: 58% of Boomers would feel uneasy watching a digital recreation of a deceased actor, compared to 36% of Millennials. In general, younger generations are less concerned about AI use in media.
In music, too, most listeners feel uncomfortable when a song is performed by an AI voice imitating a human artist. Boomers and Gen X express the most resistance.
In short, although AI usage is growing, consumer attitudes will play a key role in shaping the future of its use in entertainment. Acceptance may shift over time as people become more familiar with its capabilities—as well as its legal and ethical implications.
The chart highlights that generative AI is more widely known and used among younger individuals, men, and those with higher incomes, while older users and those with lower incomes tend to be more distant or skeptical toward these technologies.
The chart shows that U.S. consumers are more accepting of AI in technical aspects of audiovisual production (like effects, music, and animation), but express significant discomfort when AI is used to replace human creativity or physical presence.
In short, the more AI interferes with the “human” or storytelling elements, the more resistant the audience becomes.
Source: Variety VIP+
Share:
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