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Netflix’s Live Strategy in Action

Netflix continues to push boundaries, transforming live events into streaming triumphs. In November, the much-hyped Jake Paul vs. Mike Tyson fight dominated global charts, racking up 233 million viewing hours, making it the #1 show [...]

Netflix Bets on Italy: The Leopard Is Ready to Roar

The wait is over: on Tuesday, November 19, the first official teaser trailer for The Leopard - Il Gattopardo was released. This six-episode Netflix series—entirely filmed in Italy and produced locally by Indiana Production and [...]

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Netflix’s Live Strategy in Action

Netflix continues to push boundaries, transforming live events into streaming triumphs. In November, the much-hyped Jake Paul vs. Mike Tyson fight dominated global charts, racking up 233 million viewing hours, making it the #1 show of the month. Though far from Netflix's biggest hit of the year—Fool Me Once boasted 512 million hours in January—this event showcased Netflix’s ability to draw massive audiences for live sports, a traditionally tricky terrain for streaming platforms. Critics may argue that the event's numbers [...]

The Current Development and Acquisition Strategies of HBO and Max

The television product strategy under Casey Bloys' leadership at HBO and Max has been analyzed in a recent report, shedding light on the platforms' evolving development and acquisition policies. The analysis explores programming trends, criticisms from agents, and economic challenges faced by the two entities. HBO, long considered the flagship brand of the Warner Bros. group, has seen its reputation tested by competitors such as Netflix and Apple TV+ and by structural changes introduced by Warner Bros. Discovery (WBD). The [...]

Golden Globes 2025: Viola Davis Honored, Nikki Glaser Hosts, and Top Contenders Revealed

The 2025 Golden Globe Awards are set to dazzle Hollywood on January 5, 2025, at the iconic Beverly Hilton Hotel in Beverly Hills, California. The ceremony, one of the most prestigious nights in entertainment, will air live on CBS and Paramount+, celebrating excellence in both film and television. This year, Emmy-nominated comedian Nikki Glaser will take the stage as host, following a controversial stint by Jo Koy in 2024. In a statement, Glaser expressed her excitement for the role: “The [...]

One in Five Americans Turn to Social Media Influencers for Their News

In the heat of the 2024 election, news influencers seemed to be everywhere. At both the Republican and Democratic conventions this summer, content creators had dedicated spaces—closer to the audience and stage than the booths assigned to traditional journalists. They not only covered the events live with privileged access but also interviewed the candidates and hosted fundraising initiatives for them. But until now, it's been difficult to gauge the size and characteristics of this new wave of news providers. A [...]

Netflix Bets on Italy: The Leopard Is Ready to Roar

The wait is over: on Tuesday, November 19, the first official teaser trailer for The Leopard - Il Gattopardo was released. This six-episode Netflix series—entirely filmed in Italy and produced locally by Indiana Production and Moonage Pictures—will debut on the platform in 2025. Arriving over 60 years after Luchino Visconti's cinematic masterpiece, the series brings Giuseppe Tomasi di Lampedusa's iconic 1958 novel back to life, portraying an epic, sensual tale set against the backdrop of Sicily during the unification of [...]

Beyoncé to Perform at NFL Christmas Halftime on Netflix

Beyoncé Performs Live in Her Hometown Houston for Netflix's NFL Christmas Game NFL fans are in for a special holiday treat as Beyoncé takes center stage during Netflix’s debut NFL Christmas Gameday on December 25. Her performance will highlight the second of Netflix’s two Christmas matchups, as the Houston Texans face off against the Baltimore Ravens at NRG Stadium at 4:30 PM ET. This marks a homecoming for Beyoncé, performing in her hometown of Houston, Texas. Produced by Parkwood Entertainment [...]

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Italian Trade Agency

LOS ANGELES OFFICE
12424 Wilshire Blvd
Suite 1400
Los Angeles, CA 90025
T. +1 323 879 0950
[email protected]

Sign Up to our Newsletter

By submitting this form, you are consenting to receive marketing emails from:

Italian Trade Agency
LOS ANGELES OFFICE 12424 Wilshire Blvd Suite 1400 Los Angeles CA 90025 T. +1 323 879 0950 [email protected] You can revoke your consent to receive emails at any time by using the Unsubscribe link, found at the bottom of every email. Emails are serviced by MailChimp.
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