First Playable, June 10-12, Florence, Italy
Preparations are underway for the eighth edition of First Playable, Italy’s leading business event dedicated to the video game industry, set to take place in Florence from June 10 to 12, 2026. Organized by IIDEA – the Italian Interactive Digital Entertainment Association – in collaboration with Toscana Film Commission and with the support of the Italian Trade Agency and the Ministry of Foreign Affairs and International Cooperation, the event continues to position itself as a key platform connecting Italian game developers with international publishers, investors, and industry stakeholders.
Over the course of three days, First Playable will bring together a growing ecosystem of professionals from Italy and abroad, offering a structured environment for networking, business development, and knowledge exchange. The event will be hosted across two main venues in Florence: Cinema La Compagnia, a landmark space for audiovisual culture in Tuscany, and Palazzo degli Affari, the city’s central conference hub.
The program will open on June 10 with conference sessions featuring leading international speakers, providing insights into current trends and future developments in the global games market. The following days, June 11 and 12, will focus on business meetings, technical workshops, and networking activities, including a robust matchmaking component facilitated by the MeetToMatch platform, designed to foster one-to-one meetings between Italian studios and international partners. A key highlight of the event is the Italian Video Game Awards ceremony, which will celebrate excellence across the national industry, recognizing achievements in categories such as Best Italian Game, Outstanding Art, and Outstanding Experience. The awards underscore the growing maturity and international competitiveness of Italy’s game development sector.
By combining conference programming, curated B2B opportunities, and industry recognition, First Playable has established itself as a strategic gateway into the Italian video game ecosystem. For international operators, the event offers a focused opportunity to engage with emerging talent, discover new projects in development, and explore potential collaborations within one of Europe’s increasingly dynamic creative industries.
Further information is available at the official website
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Preparations are underway for the eighth edition of First Playable, Italy’s leading business event dedicated to the video game industry, set to take place in Florence from June 10 to 12, 2026. Organized by IIDEA – the Italian Interactive Digital Entertainment Association – in collaboration with Toscana Film Commission and with the support of the Italian Trade Agency and the Ministry of Foreign Affairs and International Cooperation, the event continues to position itself as a key platform connecting Italian game developers with international publishers, investors, and industry stakeholders.
Over the course of three days, First Playable will bring together a growing ecosystem of professionals from Italy and abroad, offering a structured environment for networking, business development, and knowledge exchange. The event will be hosted across two main venues in Florence: Cinema La Compagnia, a landmark space for audiovisual culture in Tuscany, and Palazzo degli Affari, the city’s central conference hub.
The program will open on June 10 with conference sessions featuring leading international speakers, providing insights into current trends and future developments in the global games market. The following days, June 11 and 12, will focus on business meetings, technical workshops, and networking activities, including a robust matchmaking component facilitated by the MeetToMatch platform, designed to foster one-to-one meetings between Italian studios and international partners. A key highlight of the event is the Italian Video Game Awards ceremony, which will celebrate excellence across the national industry, recognizing achievements in categories such as Best Italian Game, Outstanding Art, and Outstanding Experience. The awards underscore the growing maturity and international competitiveness of Italy’s game development sector.
By combining conference programming, curated B2B opportunities, and industry recognition, First Playable has established itself as a strategic gateway into the Italian video game ecosystem. For international operators, the event offers a focused opportunity to engage with emerging talent, discover new projects in development, and explore potential collaborations within one of Europe’s increasingly dynamic creative industries.
Further information is available at the official website




