Los Angeles 2028 Approaches: “The Road to LA ’28” Brings Africa’s Olympic Dreams Into Focus
The Los Angeles 2028 Olympic Games are coming soon, and a new project is ready to show the journey of African athletes to people all over Africa. According to an exclusive report from Variety, the 12-episode docuseries “The Road to LA ’28” will air on free channels thanks to the African Union of Broadcasters (AUB). This partnership means millions of viewers—no matter where they live or how much technology they have—will be able to watch these inspiring stories before the next Olympics.
The series comes from three important media professionals: Dan Jawitz from Know Associates Entertainment, Gary Rathbone with a strong background in African sports media, and Jonny Cohen, known for his work in branding across Africa. Moonsport, a production company from Cape Town, will help make the show, using their experience with major sporting events.
“The Road to LA ’28” will start filming during the 2026 Youth Olympic Games in Dakar. For two years, it will follow athletes as they train, compete, and face challenges. The team plans to deliver the final episodes in May 2028, right before the start of the Olympics in Los Angeles. With support from AUB for broadcasting and Moonsport for production, the project has strong backing and the resources it needs.
The series is not just about winning medals. It will show the lives of well-known athletes, but also those who dream of success, their families, and the people who help them every day. Viewers will see why sport matters to these athletes and how their journeys inspire hope and pride across the continent.
AUB plans to show the episodes twice a week, in the evening, on their channels during the twelve weeks before the Olympics start. This schedule will let many people watch the stories together, making the series a major media event for Africa. Producers also want to share the series globally and are talking with major streaming services.
The project includes a merchandise line, with shirts and other items designed by African artists. People will be able to buy these to support the show and celebrate African creativity. Filming will happen in countries such as South Africa, Nigeria, Kenya, Ethiopia, Senegal, and Botswana to cover many parts of Africa.
Variety explains that “The Road to LA ’28” arrives as African athletes and leaders play bigger roles in the Olympic movement. This project will show Africa’s new energy and unity, capturing hope, teamwork, and pride on the road to Los Angeles 2028.
Source: Variety
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The Los Angeles 2028 Olympic Games are coming soon, and a new project is ready to show the journey of African athletes to people all over Africa. According to an exclusive report from Variety, the 12-episode docuseries “The Road to LA ’28” will air on free channels thanks to the African Union of Broadcasters (AUB). This partnership means millions of viewers—no matter where they live or how much technology they have—will be able to watch these inspiring stories before the next Olympics.
The series comes from three important media professionals: Dan Jawitz from Know Associates Entertainment, Gary Rathbone with a strong background in African sports media, and Jonny Cohen, known for his work in branding across Africa. Moonsport, a production company from Cape Town, will help make the show, using their experience with major sporting events.
“The Road to LA ’28” will start filming during the 2026 Youth Olympic Games in Dakar. For two years, it will follow athletes as they train, compete, and face challenges. The team plans to deliver the final episodes in May 2028, right before the start of the Olympics in Los Angeles. With support from AUB for broadcasting and Moonsport for production, the project has strong backing and the resources it needs.
The series is not just about winning medals. It will show the lives of well-known athletes, but also those who dream of success, their families, and the people who help them every day. Viewers will see why sport matters to these athletes and how their journeys inspire hope and pride across the continent.
AUB plans to show the episodes twice a week, in the evening, on their channels during the twelve weeks before the Olympics start. This schedule will let many people watch the stories together, making the series a major media event for Africa. Producers also want to share the series globally and are talking with major streaming services.
The project includes a merchandise line, with shirts and other items designed by African artists. People will be able to buy these to support the show and celebrate African creativity. Filming will happen in countries such as South Africa, Nigeria, Kenya, Ethiopia, Senegal, and Botswana to cover many parts of Africa.
Variety explains that “The Road to LA ’28” arrives as African athletes and leaders play bigger roles in the Olympic movement. This project will show Africa’s new energy and unity, capturing hope, teamwork, and pride on the road to Los Angeles 2028.
Source: Variety
Share:
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