COSM: The Future of Immersive Entertainment

Immersive entertainment is transforming how audiences experience content, and COSM has positioned itself as a major player in this evolving sector. Founded in the United States, COSM develops Shared Reality spaces—venues where physical and virtual environments merge in real time.

A distinctive feature of COSM venues is the seamless LED dome, measuring 26.5 meters (87 feet) in diameter with 12K+ resolution, designed to fully envelop audiences with high-definition visuals and spatial audio. Each location can host up to 1,700 people, enabling large-scale, collective viewing experiences.

Venues and Locations
COSM currently operates two flagship venues:

• Los Angeles: Located in Hollywood Park, adjacent to SoFi Stadium, in a major sports and entertainment district that also includes the Kia Forum and the Intuit Dome.
  

• Dallas: Situated in Grandscape, one of the largest retail and entertainment destinations in the United States.

Additional venues have been announced in Atlanta, Detroit, and Cleveland, all in areas recognized for their concentration of major sports facilities, cultural attractions, and large-scale events. Plans for further international expansion are also underway.

Programming and Applications
COSM venues offer a mix of live and pre-recorded programming:

• Live broadcasts: Premier League matches, UFC events, NBA games, and other major sports competitions
• Pre-recorded content: screenings of The Matrix (in collaboration with Warner Bros. Pictures and Little Cinema), the documentary Big Waves, and O by Cirque du Soleil.
  

The viewing experience is designed to recreate the atmosphere of being physically present at the event—whether courtside at an NBA game, on the sideline of a Premier League match, or immersed in a performance—while enjoying enhanced comfort, high-quality catering, and the energy of a shared audience. The wraparound display ensures that every seat provides an optimal view, without the need for headsets, fostering a sense of connection that extends beyond the screen.

Technology, Background and Collaborations

 COSM’s proprietary software and advanced audio systems enable precise, large-scale content delivery and real-time streaming. Partnerships include the NFL, NBA, UFC, ESPN, NBC Sports, and Fox Sports. The company’s expertise builds on more than seven decades of innovation in immersive display and projection technology. This legacy was strengthened in 2020 through the acquisition of leading planetarium technology firms Evans & Sutherland and Spitz Inc., as well as the integration of immersive media specialists LiveLikeVR and C360. These combined capabilities underpin COSM’s leadership in both entertainment and educational applications.

Opportunities for the European Media Sector
COSM’s expansion offers new opportunities for European media stakeholders, from innovative content distribution and enhanced audience engagement to diversified revenue streams, including premium pay-per-view, educational events, and branded immersive experiences. The Prague Planetarium project, which will feature Europe’s first LED dome of this kind, marks an important entry point into the European market and demonstrates the adaptability of the COSM format across cultural, educational, and commercial contexts.

For further information, visit the official website.