News2026-02-15T22:17:30+00:00

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Musk To Change Twitter’s Name

It will become X, the little blue bird will disappear.   "Soon, we shall bid adieu to the Twitter brand and, gradually, all the birds," tweeted Elon Musk last Saturday. Before long, the tweeting matter [...]

The Actors’ Strike And What Happens Now

Venice and other festivals will likely be devoid of talent.   Hollywood is at a standstill. After the Writers’ Guild, SAG-AFTRA actors went on a strike, stopping, de facto, any activity in the entertainment industry. [...]

Elon Musk Announces A New AI Company

Called xAI, it has already received funding for around 20 billion dollars.   Elon Musk announced via Twitter the formation of a new company focused on artificial intelligence. The company, called xAI, unveiled a website [...]

News Archive

The Actors’ Strike And What Happens Now

Venice and other festivals will likely be devoid of talent.   Hollywood is at a standstill. After the Writers’ Guild, SAG-AFTRA actors went on a strike, stopping, de facto, any activity in the entertainment industry. Actors and screenwriters had not been on strike at the same time since 1960. There are several reasons for a strike that SAG-AFTRA has been dealing with lately. The industry has undergone significant changes, shifting towards streaming platforms and away from traditional theatrical distribution and [...]

Italy: The Phenomenon Of “Cineturismo”

It brings to the country an economic benefit of 597 million and 440 thousand euros.   The study "Film tourism in Italy, the economic value of the phenomenon," conducted by the Italian marketing company JFC Tourism & Management, captures an interesting trend: Italy is one of the most popular countries for movie filming, leading to the rise of "set-jetting," or as the Italians call it, "cineturismo." This impactful phenomenon greatly benefits territories with stunning filming locations, as they provide services, [...]

Elon Musk Announces A New AI Company

Called xAI, it has already received funding for around 20 billion dollars.   Elon Musk announced via Twitter the formation of a new company focused on artificial intelligence. The company, called xAI, unveiled a website and a team of a dozen staffers. According to the website, the new company will be led by Musk and “will work closely with Twitter, Tesla, and other companies to make progress towards our mission.” xAI has already received funding for around 20 billion dollars, [...]

YouTube Is Testing A Tool To Dub Content Using AI

The platform teamed up with Google's AI-powered dubbing service Aloud.   YouTube will soon introduce a new tool to help creators automatically dub their videos into other languages using Artificial Intelligence. The platform is testing the system by teaming up with AI-powered dubbing service Aloud, which is part of Google's in-house incubator Area 120. Google first introduced Aloud in 2022. The AI-powered dubbing product transcribes a video for the creator, then translates and produces a dubbed version. Creators can review [...]

Understanding AI and Machine Learning in the Media Industry

On July 5th, 2023, a report was released by IATSE (International Alliance of Theatrical Stage Employees), the largest union representing entertainment industry workers in the United States and Canada. That report articulates the main points in the application of Artificial Intelligence and Machine Learning technologies in the entertainment industry.   Approach: The application of these technologies threatens the business models so far adopted by entertainment industry majors. Therefore, IATSE advocates for a global campaign of research and education to understand [...]

Luca Guadagnino Will Open the 80th Venice Film Festival

The 80th Venice Film Festival will open with the latest Luca Guadagnino's  movie, Challengers, a ménage à trois tennis drama starring Zendaya, Josh O'Connor, and Mike Faist that will be screened out of competition.   "I am so thrilled for audiences to experience my new film Challengers at the Venice Film Festival," said Guadagnino in a statement. "It's a bold modern story of youthful energy, love, and power. Zendaya, Josh, and Mike are original and fresh, bringing a new energy you've never [...]

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Italian Trade Agency

LOS ANGELES OFFICE
12424 Wilshire Blvd
Suite 1400
Los Angeles, CA 90025
T. +1 323 879 0950
losangeles@ice.it

Sign Up to our Newsletter

By submitting this form, you are consenting to receive marketing emails from:

Italian Trade Agency
LOS ANGELES OFFICE 12424 Wilshire Blvd Suite 1400 Los Angeles CA 90025 T. +1 323 879 0950 losangeles@ice.it You can revoke your consent to receive emails at any time by using the Unsubscribe link, found at the bottom of every email. Emails are serviced by MailChimp.
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