Streaming hits record high, a Nielsen study says.   According to Nielsen, broadcast and cable TV usage in the United States has dropped below 50% for the first time, suggesting that linear TV may be dying. In contrast, according to Nielsen's monthly report, streaming services like YouTube and Netflix have reached a record high of 38.7% of total TV usage, making them the most popular choice. In July, cable’s share fell to 29.6%. Broadcast usage fell 3.6%, down 0.8 points. [...]

"We have been characteristically candid about the AI challenge to publishers and intellectual property."   News Corp., the owner of the Wall Street Journal, is currently engaged in discussions with AI and tech companies "to establish a value for our unique content sets and IP that will play a crucial role in the future of AI." These remarks were made during the company's fiscal quarter earnings call. Thomson and News Corp. have been actively pursuing payments from Big Tech for [...]

In this particularly challenging moment for the entertainment industry due to the SAG AFTRA strike, we reached out in Los Angeles the Italian lawyer, Alessandra Tarissi De Jacobis, specialized in entertainment law, licensed and admitted to practice in California and in Italy, for a better understanding of how the strike is impacting the independent producers with a particular view to Italian independent producers. Mrs. Tarissi De Jacobis, thanks to her qualified expertise in the US entertainment system, shared her thoughts [...]

The company will require international app developers to opt into their in-house ad publishing service.   Starting September 1st, Amazon will enforce a new developer policy that requires domestic and foreign streaming services to allocate 30% of their in-country advertising impressions to Jeff Bezos's company. Developers offering ad-supported Fire TV apps in the United, app usage exceeding 50,000 hours per month, will be required to enroll in Amazon Publishing Services (APS). The same condition applies to ad-supported Fire TV apps [...]

It even did well in China, where the toy is not popular among girls.   Did Barbie save the cinema from a destiny of streamed content? It appears so. According to official Warner Bros. estimates, the blockbuster with Margot Robbie as the title protagonist and executive producer has raked in $1.03 billion at the global box office three weeks into its run. This makes writer-director Greta Gerwig the first female director with a billion-dollar movie. According to Paul Dergarabedian, senior [...]

Two years ago they launched the first experiment. Now the company is getting serious about games.   Netflix is not just a well-established video streaming service. Not anymore. "Two years after the first Netflix experiment with games, the streaming platform became a serious emerging videogames publisher," writes Ash Parrish, who covers video game business, culture, and communities in the online tech magazine The Verge. An example of Parrish’s theory: Night School was one of the first studios Netflix acquired for [...]