It is the first time competing streaming providers have joined forces.   In a groundbreaking move, significant players in the streaming video industry, including Netflix, Disney, Warner Bros. Discovery, and Paramount, have come together to form the Streaming Innovation Alliance (SIA). It is the first time competing streaming providers have joined forces to advocate for their shared interests in the political arena. SIA, the Streaming Industry Alliance, aims to become a powerful coalition determined to shape the future of streaming [...]

The Golden Globe Awards is expanding with two new categories for their upcoming broadcast in January.   These additions will recognize hit movies that have captured the world's attention in either box office or streaming views and exceptional performances in stand-up comedy specials. The first new category is the "Golden Globe for Cinematic and Box Office Achievement." This award will celebrate films that have not only been financially successful but have also demonstrated creative excellence. To qualify, movies must have [...]

Tools such as Linktree, Reddit, and Patreon help them to better engage with followers.   Instagram, TikTok, and YouTube is the ultimate trio that defines mainstream social entertainment. Social media professionals use them, but there is a new tendency on the horizon to cultivate loyal communities using more sophisticated tools such as Linktree, Substack, Typeform, Reddit, and Patreon. In a Business Insider article, Amanda Perelli and Sydney Bradley explain how, as influencers grow their audience, they think of better ways [...]

The L.A. County Board of Supervisors has taken steps towards boosting local film, TV, and digital production after the strikes, which was cited as a motivating factor by a report from the L.A. Economic Development Corporation, due to lost revenue.   The motion by the County Department of Economic Opportunity, in consultation with FilmLA, was passed with a unanimous 5-0 vote. It reads: “Given the importance of the entertainment industry to the Los Angeles County economy, it is vital to proactively [...]

Epic Games, creator of the popular game Fortnite, is laying off 830 of its employees.   "While 'Fortnite' is starting to grow again, the growth is driven primarily by creator content with significant revenue sharing, and this is a lower margin business than we had when 'Fortnite Battle Royale' took off," CEO Tim Sweeney said in an email to employees. He stated that two-thirds of those employees were outside of core development teams and that the aim of the layoffs [...]

However, it could be weeks or months until production returns to where it was before the work stoppage.   In a historic Hollywood labor battle, the 148-day writers' strike, the second longest Writers Guild of America (WGA) history, concluded at 12:01 a.m. PT Wednesday, September 27. This decision follows a vote from guild leadership authorizing approximately 11,500 members to return to work. Tasks previously prohibited by strike rules, such as pitching, selling scripts, meetings, and responding to notes, will now [...]