According to Activate Consulting’s Technology & Media Outlook 2025, as reported by Variety in 2025, Generation Z in the United States continues to reshape its audiovisual consumption habits, confirming a structural shift that has been unfolding over recent years. The study finds that 43% of Gen Z prefer spending their entertainment time on YouTube and TikTok rather than watching traditional television or using subscription-based streaming services. This figure points to a profound transformation in how younger audiences engage with media, [...]

Mayonézë: a journey, a village, and a cry that finds its voice Mayonézë, the live action short film directed by Giulia Grandinetti and produced by Riccardo Neri for Lupin Films, is one of those projects that begin long before the first take. It originates from an unexpected detour, from the instinct to explore, from an unplanned encounter that becomes a narrative seed. Six years ago, during a trip through the Balkans, Grandinetti turned onto a secondary road in Albania: fifteen [...]

At the American Film Market in Los Angeles, the Focus on Italy panel was held, organized by the Italian Trade Agency Los Angeles Office, in coordination with the Consulate General of Italy in Los Angeles and in close collaboration with the Ministry of Culture – Directorate General for Cinema and Audiovisual, the Association of Executive Producers (APE), Cinecittà, and the Italian Film Commissions. The session was moderated by Roberto Stabile, Head of the International Department, Cinecittà/DGCA, who guided a wide-ranging [...]

In 2025, the U.S. podcast market is undergoing an unprecedented transformation. Once a purely audio format, podcasts have evolved into full-fledged video podcasts, no longer confined to traditional audio platforms but integrated into a cross-media ecosystem that includes YouTube, Spotify, TikTok and, increasingly, streaming services such as Prime Video, Hulu and Netflix. The shift is driven largely by younger audiences: 51 percent of Americans “watch” at least one podcast each month, while 42 percent now prefer the video format, a [...]

At this year’s American Film Market in Los Angeles, US sellers are doubling down on genre-driven and star-powered cinema, presenting a slate that underscores both the global appeal and the commercial ambitions of American production. Among the most active players, Voltage Pictures stands out with a dynamic lineup tailored for international buyers as well as the domestic theatrical market. Voltage introduces “Pitfall”, an intense horror-thriller directed by James Kondelik, fresh off its premiere at Screamfest. The story follows a young [...]

A new report from Activate Consulting, presented in the 2025 Tech & Media Outlook and highlighted by Variety, reveals a profound shift in the media consumption habits of younger audiences in the United States. According to the study, 43% of Gen Z prefer spending their entertainment time on YouTube and TikTok rather than watching traditional television or subscription-based streaming services. This finding underscores the rapidly expanding influence of short-form video platforms on the daily entertainment choices of digital-native generations. The [...]