TikTok may be facing a countdown in the U.S., but for now, it continues to make waves, not without controversy. The popular Chinese video-sharing app has introduced a new marketing tool called Spotlight, designed to help entertainment marketers harness content generated by its user base of over 1 billion people. The main entry point for TikTok is the For You feed, an algorithmically generated discovery hub showing videos that users are most likely to engage with. Spotlight is set to [...]

Paramount Global has a gaming problem. David Ellison is coming to the rescue. Paramount has produced some of cinema’s most iconic classics, such as Titanic, Forrest Gump, and The Godfather, just to name a few. However, its gaming efforts have faltered, remaining a minor part of the company without gaining significant traction. Ellison’s Skydance Media acquisition offers a chance to turn this around, thanks to its two internal game studios—Skydance Interactive and Skydance New Media. Jeff Shell, who will become [...]

Meta is doing great. The parent company of Facebook and Instagram delivered an impressive performance in the second quarter (Q2) of 2024, surpassing market expectations and sending its stock higher. The company reported revenue of $39.07 billion, marking a 22% year-over-year increase and exceeding analysts' forecasts of $38.31 billion. This represents the fourth consecutive quarter of growth. Net income soared 73% to $13.47 billion, or $5.16 per share, outperforming the expected $4.73. People using Facebook, Instagram, WhatsApp, and Messenger everyday [...]

U.S. stocks, which plunged at the market open Monday, saw little respite during the session and closed at or near their lows in a major correction. The Dow Jones Industrial Average ended off 1,033 points, down 2.6%. The Nasdaq fell by 3.4%, and the S&P 500 by 3%. Fears of a U.S. recession cascaded across global markets with the DJIA down a whopping 1,200 points premarket, and off more than 1,000 in early trading. A selloff in Japan overnight first [...]

When Hollywood writers went on strike in 2007 and 2008, unscripted TV production surged. Scripted projects stalled during the work stoppage, and studios turned to reality TV — a cheaper, faster format that didn’t rely on union writers — to fill the airwaves. Audiences began keeping up with the Kardashians, the Bachelorette, X Factor, or House Hunters. A new era of television was born. But around the time writers walked out again in 2023, something strange happened. From April through [...]

Explosive Lawsuit Targets Secret Microsoft Deal! The tech billionaire Musk has launched a new lawsuit against OpenAI and its CEO, Sam Altman, alleging breach of contract and fraud, especially regarding the AI development firm partnership with Microsoft. This is Musk's second legal challenge against Altman. Musk claims OpenAI deviated from its mission to develop AI for humanity's benefit. He accuses Altman of collaborating with Microsoft to form illicit affiliates, diverting assets and staff from the artificial intelligence research organization’s nonprofit [...]