News
YouTube’s TV Takeover: Redefining Media Power Dynamics
YouTube, renowned for pioneering user-generated content, has expanded its dominance from online platforms to TV screens. According to Nielsen's The Gauge report for May, YouTube captured 9.7% of all U.S. TV viewership, surpassing Netflix's 7.6%. [...]
Let’s Go to the Movies! Inside Out 2 Is Here, and Hollywood Can Breathe Again
The big new character in Pixar’s Inside Out 2 is Anxiety, which makes sense, given how much pressure was being loaded onto the film before its release. In a Time feature, Pixar’s creative head and [...]
Hollywood Turns to the FBI Against Piracy
Pirates abound on the internet, with illegal streaming sites offering a stolen lineup of TV shows and movies larger than the combined catalogs of Netflix, Hulu, and Amazon’s Prime Video. These operations are becoming increasingly [...]
Hollywood’s Big Contraction: Voices of Italians Working in the Industry
Following strikes that halted cameras from May to November 2023, Hollywood's recovery has been slow. According to the U.S. Bureau of Labor Statistics, employment in sets and recording studios saw a 20% contraction in April [...]
Paramount+ to Increase Streaming Prices Amid Business Restructuring
Paramount Global is set to raise prices for its flagship streaming service, Paramount+, as part of its efforts to revitalize its business. This move reflects a broader trend among media companies to increase streaming service [...]
Apple’s AI Push Faces Big Challenges Ahead
Apple's ambitious expansion into artificial intelligence (AI) faces significant challenges, particularly in markets with stringent regulations. As the tech giant introduces Apple Intelligence—a suite of AI features aimed at enhancing its devices—the road to global [...]
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Italian Trade Agency
LOS ANGELES OFFICE
12424 Wilshire Blvd
Suite 1400
Los Angeles, CA 90025
T. +1 323 879 0950
[email protected]
Sign Up to our Newsletter