Forget Simone Biles, Katie Ledecky, and Coco Gauff. The real gold medal winner for Team U.S. at the Paris Olympics was Comcast and NBCUniversal. The media giant is celebrating a major triumph with its coverage of the 2024 Games. The two weeks of sports on the Seine attracted a combined average of 30.6 million viewers across NBCU’s platforms, marking an impressive 82% increase in viewership compared to the Tokyo Games. This achievement makes this year's Olympics the most-streamed Games of [...]

Paramount Global is moving forward with plans to slash approximately 15% of its U.S. based workforce, a decision disclosed by co-CEO Chris McCarthy alongside the company's second-quarter financial results. The impending layoffs are expected to affect around 2,000 employees, focusing primarily on eliminating redundant roles in marketing, communications, and streamlining corporate functions such as finance, legal, and technology. McCarthy emphasized that these workforce reductions are part of a broader strategic initiative to adapt to the evolving media landscape. "We have [...]

The 81st Venice International Film Festival lineup is gradually being unveiled, with the Venice Immersive XR – Extended Reality section now announced. Scheduled to run from August 28 to September 7, the festival's Venice Immersive program will feature all types of creative XR expressions: 360° videos, virtual and mixed reality experiences of any length, including installations, haptics, and virtual worlds. The 81st edition’s Venice Immersive section is supported by VRChat. Launched in 2017, this section represents the first competition and [...]

"I don't know if there will be any in 10 years" Jimmy Kimmel, the longstanding host of Jimmy Kimmel Live!, has expressed doubt about the future of late-night television on network TV. After more than 21 years at the helm of his show, Kimmel signed a new three-year deal in 2022, though he had been uncertain about continuing. One of his reasons for staying was concern over what he would do next if he left the show. However, his worries [...]

At the D23 Expo - The Ultimate Disney Fan Event – Disney laid out its plans for box office success, with a strong focus on animated sequels and the ever-popular Baby Yoda. The 3 days celebration, held at the Honda Center and at the Convention Center in Anaheim, featured a dazzling array of presentations from Disney Animation, Pixar, Lucasfilm, and Marvel Studios. Fans were treated to trailers, first-look footage, live performances, and even some interactive magic. Disney CEO Bob Iger, [...]

TikTok may be facing a countdown in the U.S., but for now, it continues to make waves, not without controversy. The popular Chinese video-sharing app has introduced a new marketing tool called Spotlight, designed to help entertainment marketers harness content generated by its user base of over 1 billion people. The main entry point for TikTok is the For You feed, an algorithmically generated discovery hub showing videos that users are most likely to engage with. Spotlight is set to [...]