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How Creators Are Licensing Their Content to Train AI

An increasing number of independent creators are beginning to license their video content for the training of generative AI models, turning what was once a threat (unauthorized scraping) into a monetization opportunity. While most of [...]

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Tariffs and Media: Economic Impact Concerns Greater Than Direct Tariff Effects

The recent tariffs imposed by President Donald Trump, which have triggered a global market downturn, will also impact Hollywood's film industry and the media sector in general. According to analysts, the damage won't be so much direct as it will be a consequence of a potential economic slowdown. "Tariffs won't cause much direct harm to media and entertainment companies," stated Matthew Dolgin, senior analyst at Morningstar. Unlike companies such as Roku, most firms in the sector "don't rely much or [...]

CinemaCon 2025: Luca Guadagnino and the Renewed Centrality of Theatrical Cinema

From March 31 to April 3, Caesars Palace in Las Vegas hosted CinemaCon 2025, the leading annual event for the global film industry and theatrical exhibitors. Among the highlights, Italian director Luca Guadagnino drew significant attention with a video message during Lionsgate’s presentation, where he announced his next project: a new film adaptation of Bret Easton Ellis’ novel American Psycho. Guadagnino expressed his deep admiration for the book and confirmed that the screenplay is being written by Scott Z. Burns.The [...]

Pumaisdue Represents Italian Excellence in Audiovisual Localization

The Italian dubbing studio Pumaisdue has received two nominations at the 2025 EGA Awards , the event promoted by the Entertainment Globalization Association that celebrates outstanding achievements in audiovisual localization. The EGA Awards were created to recognize the work of the professionals who adapt films and series for international audiences—voice actors, dubbing directors, translators, subtitlers, lyricists and more—whose work ensures that stories can cross linguistic and cultural borders while preserving their emotional impact. Pumaisdue, based in Rome, was founded in [...]

Christopher Nolan’s ‘The Odyssey’ Brings Hollywood to Favignana, Sicily

Renowned director Christopher Nolan is currently in Italy filming his upcoming epic, The Odyssey, an ambitious adaptation of Homer’s classic poem. The production has turned the picturesque island of Favignana, off the coast of Sicily, into a full-scale Hollywood set, drawing a constellation of A-list actors and sparking strong interest both locally and internationally. The film features an impressive ensemble cast, including Matt Damon as Odysseus, Anne Hathaway, Charlize Theron, Robert Pattinson, Tom Holland, and Zendaya. It brings together several [...]

How Creators Are Licensing Their Content to Train AI

An increasing number of independent creators are beginning to license their video content for the training of generative AI models, turning what was once a threat (unauthorized scraping) into a monetization opportunity. While most of the content used for training still comes from production companies and professional distributors, there’s growing interest in high-quality videos created by independent filmmakers or hobbyist videographers. Facilitating these deals are specialized startups and marketplaces (such as Troveo, Avail’s Corpus, and Protege Media), which act as [...]

Does AI Work in Gaming—or Not? Variety Takes the Pulse at the Recently Concluded GDC

With rising costs and smaller teams, AI is becoming a hot topic across the entertainment world — gaming included. At the recently concluded Game Developers Conference (GDC), Variety’s VIP+ spoke with several professionals from the video game industry to understand if, and how, AI is truly helping their workS. According to Brian Ward, CEO of Savvy Games Group — the gaming division of Saudi Arabia’s Public Investment Fund, which invests globally in gaming companies and studios — businesses are expected [...]

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Italian Trade Agency

LOS ANGELES OFFICE
12424 Wilshire Blvd
Suite 1400
Los Angeles, CA 90025
T. +1 323 879 0950
[email protected]

Sign Up to our Newsletter

By submitting this form, you are consenting to receive marketing emails from:

Italian Trade Agency
LOS ANGELES OFFICE 12424 Wilshire Blvd Suite 1400 Los Angeles CA 90025 T. +1 323 879 0950 [email protected] You can revoke your consent to receive emails at any time by using the Unsubscribe link, found at the bottom of every email. Emails are serviced by MailChimp.
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