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Why AI Data Transparency Matters to Content Owners

Companies developing generative AI models use massive amounts of training data. This often includes copyrighted content used without the consent or compensation of the rights holders. But little is known about exactly which works are [...]

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Live Nation is investing $1 billion in 18 new live venues across the United States

Live Nation is making a bold statement about the future of live entertainment, announcing a $1 billion investment to build or upgrade 18 new venues across the United States over the next 18 months. This expansion spans a variety of formats—from intimate clubs to large-scale amphitheaters—and targets mid-sized cities like Allentown (PA), Birmingham (AL), and Riverside (MO), helping bring top-tier live experiences to new audiences. This marks one of the largest infrastructure investments in Live Nation’s history, and it comes [...]

Why AI Data Transparency Matters to Content Owners

Companies developing generative AI models use massive amounts of training data. This often includes copyrighted content used without the consent or compensation of the rights holders. But little is known about exactly which works are being used, and that’s why many are now asking for more transparency. Several countries — including the UK, the U.S., and the European Union — have introduced laws or proposals that would require AI companies to publicly disclose the data used to train their models. [...]

TUDUM 2025: Netflix’s First Live Global Fan Event Broadcast from the U.S.

For the first time,  Netflix streamed its global fan event TUDUM live from the U.S.A., broadcasting directly from the Kia Forum in Inglewood, Los Angeles, transforming what was once an occasional in-person gathering into a full-scale entertainment show. Named after the sound that plays before a Netflix program begins (“tuh-dum”), TUDUM is both a celebration of fandom and a global marketing platform. But this wasn’t about releasing new episodes of Stranger Things, Squid Game, or Wednesday. Instead, fans tuned in [...]

Google Launches Strategic Partnership with Director Darren Aronofsky to Advance AI-Driven Storytelling

Director Darren Aronofsky, known for films such as Black Swan and The Whale, has announced a new narrative project titled Primordial Soup, which will harness cutting-edge artificial intelligence technologies to tell stories in innovative ways. The announcement coincides with Google’s launch of two new AI-powered tools: Veo 3—a video model capable of adding sound, dialogue, and ambient noise to scenes—and Flow, an app designed to help creators build videos step by step. Aronofsky and his team will employ both tools [...]

Adapting Video Games for Film and TV: What Really Works?

Adapting intellectual property born in the world of video games for film or television is a complex process that requires time, strategy, and a deep understanding of the target audience. Despite a few standout successes — like Minecraft, which grossed over $900 million worldwide — most projects struggle when transitioning from an interactive format to a narrative one.     At April’s LA Games Conference, Russell Binder, president of Striker Entertainment (a company specializing in licensing and managing entertainment franchises [...]

Max reverts to HBO Max: quality over quantity, says CEO Zaslav

During the upfronts in New York — the annual events where major U.S. media companies present their upcoming programming to advertising investors — Warner Bros. Discovery CEO David Zaslav stated: “Today, no consumer is asking for more content, but for better content.” With these words, he announced a decision that is sure to spark discussion: the company will once again change the name of its streaming platform Max, which will return to being called HBO Max. The move marks a [...]

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Italian Trade Agency

LOS ANGELES OFFICE
12424 Wilshire Blvd
Suite 1400
Los Angeles, CA 90025
T. +1 323 879 0950
losangeles@ice.it

Sign Up to our Newsletter

By submitting this form, you are consenting to receive marketing emails from:

Italian Trade Agency
LOS ANGELES OFFICE 12424 Wilshire Blvd Suite 1400 Los Angeles CA 90025 T. +1 323 879 0950 losangeles@ice.it You can revoke your consent to receive emails at any time by using the Unsubscribe link, found at the bottom of every email. Emails are serviced by MailChimp.
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