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Actress Natasha Lyonne Makes Her Directorial Debut with a Sci-Fi Film Featuring AI-Generated Visuals

Known for cult series like Russian Doll and Poker Face, actress and screenwriter Natasha Lyonne makes her feature directorial debut with Uncanny Valley, a project that blends science fiction storytelling with technological experimentation. The film will be produced by Asteria — the studio Lyonne co-founded — and will combine traditional filmmaking techniques with AI-generated visuals, developed in collaboration with Moonvalley. Co-written by Lyonne and Brit Marling (The OA, A Murder at the End of the World), the film stars both [...]

Gen Z, Streaming, and Continuous Marketing: How Hollywood Is Preparing to Withstand Economic Challenges

During the Variety Entertainment Marketing Summit, presented by Deloitte and held on Thursday, April 24, 2025, marketing executives from major studios and streaming platforms discussed new strategies to keep audiences engaged amid an unstable economic environment. Key points discussed included: Hollywood stands strong against the crisis: "We work in a business that we hope is recession-proof. We offer an affordable pastime," said Dwight Caines, President of Domestic Marketing at Universal Pictures. Even during difficult times, films and TV shows remain [...]

IIDEA Presents Annual Report Showing Significant Growth in Italian Video Game Sector

The Italian Interactive Digital Entertainment Association (IIDEA) recently presented its Annual Report on the Video Game Sector at the Ministry of Culture in Rome, revealing substantial growth across multiple metrics. The key statistics from the report include: Market size: Total turnover: €2.4 billion (a 3% growth compared to 2023) Software segment: €1.8 billion (76.8% of total, +11% vs 2023) Hardware segment: €548 million (23.2% of total, -18% vs 2023) Player demographics: 14 million players in Italy (+8% vs 2023) 33% [...]

“Sinners” and the Historic Deal Behind It: Could This Be the Future of Hollywood?

Ryan Coogler's latest film "Sinners" has topped the box office with a solid $45.6 million opening weekend of April 18-20, 2025, marking the biggest debut for an original film since Jordan Peele's "Us" in 2019. The period horror-drama earned an "A" CinemaScore, making it the only horror film in over 35 years to achieve this distinction according to Warner Bros. Set in 1930s Mississippi, "Sinners" stars Michael B. Jordan in a dual role as twin brothers Smoke and Stack who [...]

Netflix’s Transformation Strategy: Strong Financial Results and New Revenue Streams

Netflix has demonstrated exceptional financial performance in recent months while implementing a significant transformation strategy focused on new subscription models, advertising, live content, and expanding into the gaming sector. Q1 2025 Financial Results Netflix reported revenues of $10.54 billion for the first quarter of 2025, representing a 13% growth compared to the same period in 2024. Net profit reached $2.9 billion, with earnings per share (EPS) of $6.61, significantly exceeding market forecasts of $5.69. The company expects an operating margin [...]

Tariffs and Media: Economic Impact Concerns Greater Than Direct Tariff Effects

The recent tariffs imposed by President Donald Trump, which have triggered a global market downturn, will also impact Hollywood's film industry and the media sector in general. According to analysts, the damage won't be so much direct as it will be a consequence of a potential economic slowdown. "Tariffs won't cause much direct harm to media and entertainment companies," stated Matthew Dolgin, senior analyst at Morningstar. Unlike companies such as Roku, most firms in the sector "don't rely much or [...]

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Italian Trade Agency

LOS ANGELES OFFICE
12424 Wilshire Blvd
Suite 1400
Los Angeles, CA 90025
T. +1 323 879 0950
[email protected]

Sign Up to our Newsletter

By submitting this form, you are consenting to receive marketing emails from:

Italian Trade Agency
LOS ANGELES OFFICE 12424 Wilshire Blvd Suite 1400 Los Angeles CA 90025 T. +1 323 879 0950 [email protected] You can revoke your consent to receive emails at any time by using the Unsubscribe link, found at the bottom of every email. Emails are serviced by MailChimp.
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