Killers Of The Flower Moon Marks New Chapter In Apple’s Cinematic Journey
Unlike previous releases on Apple TV+, Scorsese’s movie will not be available on the streaming service for at least 45 days.
Apple, a dominant force in the realm of streaming services, is making substantial strides in the theatrical film industry. The highly-anticipated film, Killers of the Flower Moon, directed by the legendary Martin Scorsese, featuring A-list actors Leonardo DiCaprio and Robert De Niro, and produced by Apple, Paramount, and Imperative Entertainment, has garnered a remarkable $23 million in its inaugural weekend at the box office. This achievement marks a pivotal juncture in Apple’s foray into the world of cinema. Unlike previous releases on Apple TV+, Killers of the Flower Moon will not be accessible on the streaming platform for a minimum of 45 days, underscoring Apple’s unwavering commitment to the cinematic experience. This move is particularly noteworthy in light of the ongoing actors’ strike, which has curtailed the customary promotional activities typically undertaken by actors.
The film’s sprawling narrative, extended runtime (exceeding that of Oppenheimer), and its period setting could have posed a challenge at the box office, but it did not. The solid critical acclaim and the esteemed reputation of its lead actor, Leonardo DiCaprio, known for his successful collaborations with Martin Scorsese, worked in its favor.
A standout facet of the film’s success is its impressive A-CinemaScore, a robust indicator of audience satisfaction. This rating places Killers of the Flower Moon alongside Martin Scorsese’s previous cinematic triumphs, The Departed and Goodfellas, both of which received A-ratings.
Apple’s newfound commitment to theatrical releases is a welcome development for the movie theater industry, which has faced disruptions from streaming platforms. Unlike streaming giants, traditional studios have long-standing experience in theatrical releases, Apple’s collaboration with established studios such as Paramount is a testament to its embrace of the cinematic experience and its commitment to broadening the reach of its films. In addition to Killers of the Flower Moon, Apple has two major theatrical releases scheduled in the forthcoming months. During the Thanksgiving weekend, Apple will join forces with Sony Pictures to release Ridley Scott’s Napoleon, starring Joaquin Phoenix.
In February, Apple will partner with Universal Pictures to theatrically release Argylle, a spy caper. Apple’s entry into the theatrical market signifies more than just a shift in strategy; it underscores Apple’s preparedness to establish a significant presence in the world of cinema. The tech behemoth’s substantial financial resources, reputation for secrecy, and willingness to collaborate with traditional studios position it as a formidable player in the evolving film distribution landscape.
Sources: The New York Times, Deadline
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Unlike previous releases on Apple TV+, Scorsese’s movie will not be available on the streaming service for at least 45 days.
Apple, a dominant force in the realm of streaming services, is making substantial strides in the theatrical film industry. The highly-anticipated film, Killers of the Flower Moon, directed by the legendary Martin Scorsese, featuring A-list actors Leonardo DiCaprio and Robert De Niro, and produced by Apple, Paramount, and Imperative Entertainment, has garnered a remarkable $23 million in its inaugural weekend at the box office. This achievement marks a pivotal juncture in Apple’s foray into the world of cinema. Unlike previous releases on Apple TV+, Killers of the Flower Moon will not be accessible on the streaming platform for a minimum of 45 days, underscoring Apple’s unwavering commitment to the cinematic experience. This move is particularly noteworthy in light of the ongoing actors’ strike, which has curtailed the customary promotional activities typically undertaken by actors.
The film’s sprawling narrative, extended runtime (exceeding that of Oppenheimer), and its period setting could have posed a challenge at the box office, but it did not. The solid critical acclaim and the esteemed reputation of its lead actor, Leonardo DiCaprio, known for his successful collaborations with Martin Scorsese, worked in its favor.
A standout facet of the film’s success is its impressive A-CinemaScore, a robust indicator of audience satisfaction. This rating places Killers of the Flower Moon alongside Martin Scorsese’s previous cinematic triumphs, The Departed and Goodfellas, both of which received A-ratings.
Apple’s newfound commitment to theatrical releases is a welcome development for the movie theater industry, which has faced disruptions from streaming platforms. Unlike streaming giants, traditional studios have long-standing experience in theatrical releases, Apple’s collaboration with established studios such as Paramount is a testament to its embrace of the cinematic experience and its commitment to broadening the reach of its films. In addition to Killers of the Flower Moon, Apple has two major theatrical releases scheduled in the forthcoming months. During the Thanksgiving weekend, Apple will join forces with Sony Pictures to release Ridley Scott’s Napoleon, starring Joaquin Phoenix.
In February, Apple will partner with Universal Pictures to theatrically release Argylle, a spy caper. Apple’s entry into the theatrical market signifies more than just a shift in strategy; it underscores Apple’s preparedness to establish a significant presence in the world of cinema. The tech behemoth’s substantial financial resources, reputation for secrecy, and willingness to collaborate with traditional studios position it as a formidable player in the evolving film distribution landscape.
Sources: The New York Times, Deadline
Share:
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