Netflix Aims to Expand Presence in Gaming & Local Language Content
Netflix currently has more than 50 exclusive games for mobile devices as part of the streaming subscription, as well as a cloud-streaming initiative that allows users to stream the games to multiple devices.
Netflix currently has more than 50 exclusive games for mobile devices as part of the streaming subscription, as well as a cloud-streaming initiative that allows users to stream the games to multiple devices.
Netflix’s co-CEO Greg Peters said at a Goldman Sachs conference that while it could take years, Netflix’s plan is to have games across all devices.
“We’re excited about the performance that we’ve got in mobile, releasing more and more games, and we see every month our engagement goes up in that regard. But we have aspirations to go beyond that,” he said.
Peters also discussed the introduction of an advertising tier and a paid-sharing initiative. He clarified that the company’s goal is to offer consumers a more extensive array of pricing options and ultimately adopt a flexible pricing approach. Netflix’s objective is to avoid influencing users towards specific pricing tiers to prevent any adverse effects on the business.
He also reported that Netflix plans to invest in more local programming around the world and that Netflix as a company has content across multiple genres, languages, and countries:
“We think that there’s an opportunity to, over time, increase our content spending and deliver more value to members around the world across all of those content categories, really. But one of the areas that’s most exciting, again, is breaking down these barriers that have traditionally existed between storytellers around the world, whatever country that they live in, whatever language that they speak, and being able to now give them the ability to tell that story at a really high level that previously was mostly accessible to a couple handfuls of creators, most of them in Hollywood, and then to give them the ability to connect that story with a huge global audience.”
Source: The Hollywood Reporter
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Netflix currently has more than 50 exclusive games for mobile devices as part of the streaming subscription, as well as a cloud-streaming initiative that allows users to stream the games to multiple devices.
Netflix currently has more than 50 exclusive games for mobile devices as part of the streaming subscription, as well as a cloud-streaming initiative that allows users to stream the games to multiple devices.
Netflix’s co-CEO Greg Peters said at a Goldman Sachs conference that while it could take years, Netflix’s plan is to have games across all devices.
“We’re excited about the performance that we’ve got in mobile, releasing more and more games, and we see every month our engagement goes up in that regard. But we have aspirations to go beyond that,” he said.
Peters also discussed the introduction of an advertising tier and a paid-sharing initiative. He clarified that the company’s goal is to offer consumers a more extensive array of pricing options and ultimately adopt a flexible pricing approach. Netflix’s objective is to avoid influencing users towards specific pricing tiers to prevent any adverse effects on the business.
He also reported that Netflix plans to invest in more local programming around the world and that Netflix as a company has content across multiple genres, languages, and countries:
“We think that there’s an opportunity to, over time, increase our content spending and deliver more value to members around the world across all of those content categories, really. But one of the areas that’s most exciting, again, is breaking down these barriers that have traditionally existed between storytellers around the world, whatever country that they live in, whatever language that they speak, and being able to now give them the ability to tell that story at a really high level that previously was mostly accessible to a couple handfuls of creators, most of them in Hollywood, and then to give them the ability to connect that story with a huge global audience.”
Source: The Hollywood Reporter
Share:
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