Director Darren Aronofsky, known for films such as Black Swan and The Whale, has announced a new narrative project titled Primordial Soup, which will harness cutting-edge artificial intelligence technologies to tell stories in innovative ways. The announcement coincides with Google’s launch of two new AI-powered tools: Veo 3—a video model capable of adding sound, dialogue, and ambient noise to scenes—and Flow, an app designed to help creators build videos step by step. Aronofsky and his team will employ both tools [...]

Adapting intellectual property born in the world of video games for film or television is a complex process that requires time, strategy, and a deep understanding of the target audience. Despite a few standout successes — like Minecraft, which grossed over $900 million worldwide — most projects struggle when transitioning from an interactive format to a narrative one.     At April’s LA Games Conference, Russell Binder, president of Striker Entertainment (a company specializing in licensing and managing entertainment franchises [...]

During the upfronts in New York — the annual events where major U.S. media companies present their upcoming programming to advertising investors — Warner Bros. Discovery CEO David Zaslav stated: “Today, no consumer is asking for more content, but for better content.” With these words, he announced a decision that is sure to spark discussion: the company will once again change the name of its streaming platform Max, which will return to being called HBO Max. The move marks a [...]

Ryan Coogler’s vampire horror Sinners is making a strong showing at the box office, but what’s drawing even greater industry attention is the groundbreaking financial deal the director struck with Warner Bros.—an agreement that challenges long-standing studio financing norms and guarantees him revenue from day one of distribution. Let’s break it down. Sinners marks Coogler’s fifth directorial feature (following Fruitvale Station, Black Panther, and Black Panther: Wakanda Forever) and his fifth collaboration with lead actor Michael B. Jordan (Fruitvale Station, [...]

Known for cult series like Russian Doll and Poker Face, actress and screenwriter Natasha Lyonne makes her feature directorial debut with Uncanny Valley, a project that blends science fiction storytelling with technological experimentation. The film will be produced by Asteria — the studio Lyonne co-founded — and will combine traditional filmmaking techniques with AI-generated visuals, developed in collaboration with Moonvalley. Co-written by Lyonne and Brit Marling (The OA, A Murder at the End of the World), the film stars both [...]

During the Variety Entertainment Marketing Summit, presented by Deloitte and held on Thursday, April 24, 2025, marketing executives from major studios and streaming platforms discussed new strategies to keep audiences engaged amid an unstable economic environment. Key points discussed included: Hollywood stands strong against the crisis: "We work in a business that we hope is recession-proof. We offer an affordable pastime," said Dwight Caines, President of Domestic Marketing at Universal Pictures. Even during difficult times, films and TV shows remain [...]