Netflix’s Non-English Spoken TV Shows Grew by 30%
Movies around 20%.
The viewing of Netflix’s international content has grown 30% over the last weeks. The spike comes as talent strikes grind Hollywood to a halt, and Netflix’s English-language shows continue to tank. “Nexttv.com” recently compared the viewing time of the past seven weeks to the same period of 2022, and the results are quite remarkable: non- English TV series titles saw a significant 30% increase, and the total hours viewed for foreign-language films rose by approximately 20%. Hollywood strikes played a role in this.
Since the Writers Guild of America strike began in May, the streaming service has been proactively offering more international programming options to viewers in its largest market, the USA. After the massive success of the Korean dystopian sci-fi series Squid Game in the fall of 2021, Netflix has started to shift its focus, spending less on US original productions and investing more in shows from around the world.
“The dynamic that Netflix has proven out – that nobody else has ever proven out – is that it’s not just possible, but almost equally as likely that if you make a great show anywhere in the world, it could break out all over the world,” Netflix co-CEO Ted Sarandos told investors in December. “So, we’re strengthening our ability to create global content, but even better doing it from just about anywhere,” Sarandos added. “And I think emphasizing the local market helps us tremendously, and then being able to pick global projects.”
In this picture, Italy brings a range of captivating Netflix original TV shows like Lidia Poet, Framed! A Sicilian Murder Mystery, and documentary series such as The King Who Never Was – a thrilling account of Vittorio Emanuele of Savoia’s murder indictment in the ’70s. Further, Running for My Truth: Alex Schwazer and Fortune Seller: A TV Scam, which delves into Vanna Marchi’s infamous TV fraud. Also worth mentioning is the feature film Still Time, starring Edoardo Leo.
Source: Nexttv.com; Netflix
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Movies around 20%.
The viewing of Netflix’s international content has grown 30% over the last weeks. The spike comes as talent strikes grind Hollywood to a halt, and Netflix’s English-language shows continue to tank. “Nexttv.com” recently compared the viewing time of the past seven weeks to the same period of 2022, and the results are quite remarkable: non- English TV series titles saw a significant 30% increase, and the total hours viewed for foreign-language films rose by approximately 20%. Hollywood strikes played a role in this.
Since the Writers Guild of America strike began in May, the streaming service has been proactively offering more international programming options to viewers in its largest market, the USA. After the massive success of the Korean dystopian sci-fi series Squid Game in the fall of 2021, Netflix has started to shift its focus, spending less on US original productions and investing more in shows from around the world.
“The dynamic that Netflix has proven out – that nobody else has ever proven out – is that it’s not just possible, but almost equally as likely that if you make a great show anywhere in the world, it could break out all over the world,” Netflix co-CEO Ted Sarandos told investors in December. “So, we’re strengthening our ability to create global content, but even better doing it from just about anywhere,” Sarandos added. “And I think emphasizing the local market helps us tremendously, and then being able to pick global projects.”
In this picture, Italy brings a range of captivating Netflix original TV shows like Lidia Poet, Framed! A Sicilian Murder Mystery, and documentary series such as The King Who Never Was – a thrilling account of Vittorio Emanuele of Savoia’s murder indictment in the ’70s. Further, Running for My Truth: Alex Schwazer and Fortune Seller: A TV Scam, which delves into Vanna Marchi’s infamous TV fraud. Also worth mentioning is the feature film Still Time, starring Edoardo Leo.
Source: Nexttv.com; Netflix
Share:
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