Italy: The Phenomenon Of “Cineturismo”
It brings to the country an economic benefit of 597 million and 440 thousand euros.
The study “Film tourism in Italy, the economic value of the phenomenon,” conducted by the Italian marketing company JFC Tourism & Management, captures an interesting trend: Italy is one of the most popular countries for movie filming, leading to the rise of “set-jetting,” or as the Italians call it, “cineturismo.” This impactful phenomenon greatly benefits territories with stunning filming locations, as they provide services, spaces, facilities, organizations, and a dedicated workforce to support movie productions.
“Cinema productions, foreign but also Italian, represent an exceptional driving force for communicating the most significant beauties and places of our country,” says Massimo Feruzzi, director of the company and head of research. “It generates an economic benefit of 597 million and 440 thousand euros in the areas where filming occurs. Of these, the majority – around 321 million – is the economic value generated by Italian and foreign enthusiasts who choose to stay or visit the locations of the scripts. It is a matter of one million and 344 thousand tourist presence (17.7% foreigners) and 11 million 603 thousand per day (34.2% foreigners).”
The big spenders are from abroad: for foreign productions, what really matters is the beauty of the location.
They don’t really focus on the cost-effectiveness of services, savings, or benefits. Instead, they aim to have places with a significant impact. For Italian studios, the choice of one destination over another is dictated by the need to r minimize costs, thanks to the assistance provided by the Film Commissions, for example.
Region Puglia stands out as the most appealing option with numerous requests from both Italian and foreign production houses. The two autonomous provinces of Alto Adige and Trentino, as well as the regions of Veneto, Basilicata, and Piedmont, also draw significant interest.
Sources: L’agenzia di Viaggi Magazine, Repubblica.it
Share:
Related Posts
It brings to the country an economic benefit of 597 million and 440 thousand euros.
The study “Film tourism in Italy, the economic value of the phenomenon,” conducted by the Italian marketing company JFC Tourism & Management, captures an interesting trend: Italy is one of the most popular countries for movie filming, leading to the rise of “set-jetting,” or as the Italians call it, “cineturismo.” This impactful phenomenon greatly benefits territories with stunning filming locations, as they provide services, spaces, facilities, organizations, and a dedicated workforce to support movie productions.
“Cinema productions, foreign but also Italian, represent an exceptional driving force for communicating the most significant beauties and places of our country,” says Massimo Feruzzi, director of the company and head of research. “It generates an economic benefit of 597 million and 440 thousand euros in the areas where filming occurs. Of these, the majority – around 321 million – is the economic value generated by Italian and foreign enthusiasts who choose to stay or visit the locations of the scripts. It is a matter of one million and 344 thousand tourist presence (17.7% foreigners) and 11 million 603 thousand per day (34.2% foreigners).”
The big spenders are from abroad: for foreign productions, what really matters is the beauty of the location.
They don’t really focus on the cost-effectiveness of services, savings, or benefits. Instead, they aim to have places with a significant impact. For Italian studios, the choice of one destination over another is dictated by the need to r minimize costs, thanks to the assistance provided by the Film Commissions, for example.
Region Puglia stands out as the most appealing option with numerous requests from both Italian and foreign production houses. The two autonomous provinces of Alto Adige and Trentino, as well as the regions of Veneto, Basilicata, and Piedmont, also draw significant interest.
Sources: L’agenzia di Viaggi Magazine, Repubblica.it
