META Unveiled AI Sandbox, Testing Playground for Advertisers to Try New Generative AI-Powered Ad Tools

The company also announced updates to Meta Advantage.

A “testing playground for advertisers to try out new generative AI-powered ad tools,” Meta’s definition for its “AI Sandbox,” is true to its name. It will be a set of new tools and services powered by artificial intelligence to help advertisers efficiently build ads and improve campaign results.

Meta said Thursday that it's been working with a small group of advertisers on three AI Sandbox tools: text variation, background generation, and image outcropping.

Meta’s latest effort is to show investors and advertisers that hefty investments in the red-hot AI space are paying off as the company reckons with slowing ad growth and a costly transition to the metaverse.

John Hegeman, Meta’s vice president of monetization, said the new offerings would help advertisers save time and achieve “better performance” with their ads. “The aim here is to quickly test and learn and figure out which parts of these new capabilities are turning out to be most helpful for businesses to achieve their goals,” he said.

The company also announced several AI-powered updates to Meta Advantage, its portfolio of automated tools and products that advertisers can use to enhance their campaigns. Meta has started rolling out a performance comparison reports and, in the coming months, will begin introducing features that improve audience reach and promote dynamic video ads.

Source: CNBC