ESPN: A Hub For All Live Sports Streaming?
Even if it helps its competition.
Isn’t it the dream of every sports fan? A single sports network with all the sports events in it? Disney+ ESPN is trying to make this dream reality creating a hub for all live sports streaming — even for its competition, writes Alex Sherman on the CBNC website.
“The sports network has held conversations with major sports leagues and media partners about launching a feature on ESPN.com and its free ESPN app that will link users directly to where a live sporting event is streaming, according to people familiar with the matter,” writes Sherman, not revealing his source. “ESPN has considered a model in which it would take a cut of subscription revenue from a user who signed up for a streaming service through the ESPN app or website, two of the people said. If a customer already subscribes to a given service, ESPN would collect no money and provide the link as a courtesy. ESPN may also alert users to games that air on linear TV, cementing its new role as the TV guide of live sports.”
While the ESPN spokesman declined to comment, several owners of regional sports networks have expressed particular optimism about the idea as they try to boost subscription revenue. “ESPN’s willingness to promote other streaming services suggests a strategic shift in the streaming wars. – writes the author – Disney is less focused on gaining streaming subscribers at all costs. Company executives have emphasized they want investors to prioritize revenue and profit rather than subscriber growth, a trend started by other media companies, including Netflix and Warner Bros. Discovery.
Source: CBNC
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Even if it helps its competition.
Isn’t it the dream of every sports fan? A single sports network with all the sports events in it? Disney+ ESPN is trying to make this dream reality creating a hub for all live sports streaming — even for its competition, writes Alex Sherman on the CBNC website.
“The sports network has held conversations with major sports leagues and media partners about launching a feature on ESPN.com and its free ESPN app that will link users directly to where a live sporting event is streaming, according to people familiar with the matter,” writes Sherman, not revealing his source. “ESPN has considered a model in which it would take a cut of subscription revenue from a user who signed up for a streaming service through the ESPN app or website, two of the people said. If a customer already subscribes to a given service, ESPN would collect no money and provide the link as a courtesy. ESPN may also alert users to games that air on linear TV, cementing its new role as the TV guide of live sports.”
While the ESPN spokesman declined to comment, several owners of regional sports networks have expressed particular optimism about the idea as they try to boost subscription revenue. “ESPN’s willingness to promote other streaming services suggests a strategic shift in the streaming wars. – writes the author – Disney is less focused on gaining streaming subscribers at all costs. Company executives have emphasized they want investors to prioritize revenue and profit rather than subscriber growth, a trend started by other media companies, including Netflix and Warner Bros. Discovery.
Source: CBNC
Share:
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