AWE USA 2025 (June 10-12), Long Beach, California
From June 10 to 12, 2025, the Long Beach Convention Center will host AWE USA 2025, one of the world’s most significant events dedicated to augmented reality (AR), virtual reality (VR), and spatial computing. The conference will bring together over 5,000 professionals from the sector—including developers, creators, investors, and business leaders—to explore the latest innovations and applications in the XR field.
The event’s program includes more than 400 speakers from leading companies such as Meta, Snap, Lucasfilm, and others. Sessions will cover a wide range of topics, including the implementation of XR in enterprise environments, healthcare applications, AI integration, and emerging trends in the metaverse. In addition to the talks, there will be a large expo floor featuring more than 250 exhibitors showcasing cutting-edge technologies and innovative solutions.
One of the featured sessions is a keynote by Vicki Dobbs Beck, Vice President of Immersive Content Innovation at Lucasfilm and ILM Immersive. In her talk titled “From Storytelling to StoryLIVING: Our New Reality,” Dobbs Beck will explore the shift from traditional narrative models to “story-living,” where users play an active role in the story and influence its direction through meaningful choices. This approach was recently exemplified by the Emmy-winning immersive experience What If…? – An Immersive Story, developed by ILM and Marvel Studios for Apple Vision Pro.
AWE USA 2025 will also feature startup competitions, the Auggie Awards honoring excellence in XR content and applications, and the AWE Playground, a hands-on area where attendees can interact with the latest technologies through immersive demos and experiences.
The event takes place at the Long Beach Convention Center, located at 300 E Ocean Blvd, Long Beach, California. For more information on the agenda, speakers, and participation details, visit the official AWE USA 2025 website.
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From June 10 to 12, 2025, the Long Beach Convention Center will host AWE USA 2025, one of the world’s most significant events dedicated to augmented reality (AR), virtual reality (VR), and spatial computing. The conference will bring together over 5,000 professionals from the sector—including developers, creators, investors, and business leaders—to explore the latest innovations and applications in the XR field.
The event’s program includes more than 400 speakers from leading companies such as Meta, Snap, Lucasfilm, and others. Sessions will cover a wide range of topics, including the implementation of XR in enterprise environments, healthcare applications, AI integration, and emerging trends in the metaverse. In addition to the talks, there will be a large expo floor featuring more than 250 exhibitors showcasing cutting-edge technologies and innovative solutions.
One of the featured sessions is a keynote by Vicki Dobbs Beck, Vice President of Immersive Content Innovation at Lucasfilm and ILM Immersive. In her talk titled “From Storytelling to StoryLIVING: Our New Reality,” Dobbs Beck will explore the shift from traditional narrative models to “story-living,” where users play an active role in the story and influence its direction through meaningful choices. This approach was recently exemplified by the Emmy-winning immersive experience What If…? – An Immersive Story, developed by ILM and Marvel Studios for Apple Vision Pro.
AWE USA 2025 will also feature startup competitions, the Auggie Awards honoring excellence in XR content and applications, and the AWE Playground, a hands-on area where attendees can interact with the latest technologies through immersive demos and experiences.
The event takes place at the Long Beach Convention Center, located at 300 E Ocean Blvd, Long Beach, California. For more information on the agenda, speakers, and participation details, visit the official AWE USA 2025 website.
Share:
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