The Professional Days of Cinema 2024 (The Professional Cinema Days) – December 4-7 Sorrento, Italy
A Cinematic Industry Cornerstone in beautiful Sorrento
The “Giornate Professionali di Cinema” (The Professional Cinema Days), Italy’s premier cinema industry event, has returned for its 47th edition in Sorrento. Organized by ANEC (Associazione Nazionale Esercenti Cinema) in partnership with ANICA (Associazione Nazionale Industrie Cinematografiche Audiovisive), this annual gathering unites 1,500 professionals spanning the entire cinematic value chain. From production and distribution to marketing and technical services, the event serves as a critical platform for innovation, networking, and industry dialogue.
The Giornate are centered around the unveiling of upcoming theatrical releases, with distributors showcasing their latest offerings through trailers, previews, and star-studded presentations. Directors, actors, and screenwriters often join these sessions, providing firsthand insights into their projects. The event also celebrates cinematic achievements with prestigious awards, including the Biglietti d’Oro for box office successes and the Chiavi d’Oro, recognizing standout contributions from companies, cinemas, and artists.
The Giornate are not just about films. The Trade Show exhibition features cutting-edge technology, services, and products tailored for cinemas, while seminars delve into pressing topics, fostering professional exchange among attendees.
While primarily industry-focused, the event also opens its doors to the public. Film enthusiasts in Sorrento can enjoy exclusive previews, meet artists, and partake in events like the lighting of Piazza Tasso’s Christmas tree—a tradition designed to engage families and children.
Held at the Hilton Sorrento Palace, the Giornate leverage the venue’s state-of-the-art facilities, including three auditoriums and expansive exhibition spaces. Complementary activities spread across the city, such as screenings at Cinema Teatro Tasso and festive gatherings in the historic center, further enrich the program.
This year’s opening day featured bilateral discussions between Italian and French cinema professionals, highlighting the shared opportunities and challenges of these two markets. A panel titled “France and Italy: The Relationship Between Distribution and Exhibition” explored how the distinct characteristics of each market can drive mutual growth.
Notable insights emerged from industry leaders, including Xavier Albert, Managing Director of Universal Pictures International for Italy and France. He revealed that French cinemas drew 180 million attendees in 2023, surpassing Italy’s numbers but noted Italy’s stronger presence among younger audiences (42% of ticket buyers).
Andrea Romeo, CEO of I Wonder Pictures, praised France’s commitment to quality over quantity in film production, contrasting this with the “crisis” of comedy in Italian theaters. Meanwhile, Yoann Ubermulhin of Unifrance emphasized the importance of fostering intercultural exchanges, promoting French films in Italy, and boosting Franco-Italian co-productions.
The Giornate Professionali di Cinema continues to be a cornerstone of Italy’s cinematic calendar, providing a space for sharing ideas, unveiling innovations, and strengthening cross-border collaborations. Backed by esteemed institutions and media partners, it remains a vital event for both industry insiders and cinephiles alike.
Supported by the Italian Ministry of Culture, the Campania Region, and the French Embassy, the Giornate also benefit from partnerships with SIAE, Cinemeccanica, Cinecittà News, and others. With such extensive backing, this event remains a beacon of excellence for the cinematic world.
Source: Official website
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A Cinematic Industry Cornerstone in beautiful Sorrento
The “Giornate Professionali di Cinema” (The Professional Cinema Days), Italy’s premier cinema industry event, has returned for its 47th edition in Sorrento. Organized by ANEC (Associazione Nazionale Esercenti Cinema) in partnership with ANICA (Associazione Nazionale Industrie Cinematografiche Audiovisive), this annual gathering unites 1,500 professionals spanning the entire cinematic value chain. From production and distribution to marketing and technical services, the event serves as a critical platform for innovation, networking, and industry dialogue.
The Giornate are centered around the unveiling of upcoming theatrical releases, with distributors showcasing their latest offerings through trailers, previews, and star-studded presentations. Directors, actors, and screenwriters often join these sessions, providing firsthand insights into their projects. The event also celebrates cinematic achievements with prestigious awards, including the Biglietti d’Oro for box office successes and the Chiavi d’Oro, recognizing standout contributions from companies, cinemas, and artists.
The Giornate are not just about films. The Trade Show exhibition features cutting-edge technology, services, and products tailored for cinemas, while seminars delve into pressing topics, fostering professional exchange among attendees.
While primarily industry-focused, the event also opens its doors to the public. Film enthusiasts in Sorrento can enjoy exclusive previews, meet artists, and partake in events like the lighting of Piazza Tasso’s Christmas tree—a tradition designed to engage families and children.
Held at the Hilton Sorrento Palace, the Giornate leverage the venue’s state-of-the-art facilities, including three auditoriums and expansive exhibition spaces. Complementary activities spread across the city, such as screenings at Cinema Teatro Tasso and festive gatherings in the historic center, further enrich the program.
This year’s opening day featured bilateral discussions between Italian and French cinema professionals, highlighting the shared opportunities and challenges of these two markets. A panel titled “France and Italy: The Relationship Between Distribution and Exhibition” explored how the distinct characteristics of each market can drive mutual growth.
Notable insights emerged from industry leaders, including Xavier Albert, Managing Director of Universal Pictures International for Italy and France. He revealed that French cinemas drew 180 million attendees in 2023, surpassing Italy’s numbers but noted Italy’s stronger presence among younger audiences (42% of ticket buyers).
Andrea Romeo, CEO of I Wonder Pictures, praised France’s commitment to quality over quantity in film production, contrasting this with the “crisis” of comedy in Italian theaters. Meanwhile, Yoann Ubermulhin of Unifrance emphasized the importance of fostering intercultural exchanges, promoting French films in Italy, and boosting Franco-Italian co-productions.
The Giornate Professionali di Cinema continues to be a cornerstone of Italy’s cinematic calendar, providing a space for sharing ideas, unveiling innovations, and strengthening cross-border collaborations. Backed by esteemed institutions and media partners, it remains a vital event for both industry insiders and cinephiles alike.
Supported by the Italian Ministry of Culture, the Campania Region, and the French Embassy, the Giornate also benefit from partnerships with SIAE, Cinemeccanica, Cinecittà News, and others. With such extensive backing, this event remains a beacon of excellence for the cinematic world.
Source: Official website
Share:
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