Starz and YouTube Extend Multi-Year Bundling Deal for Premium Cable Access
Starz and YouTube have renewed their partnership, securing a multi-year extension that will allow YouTube TV subscribers to continue adding the Starz premium channel for an extra monthly fee. This agreement not only sustains their existing collaboration but also paves the way for new bundling options and exclusive offers.
Alison Hoffman, Starz Networks’ president, commented on the renewed partnership, highlighting the value it brings to audiences. “We are excited to deepen our partnership with YouTube TV, the fastest-growing pay TV distributor” she said. “This partnership further enhances our ability to deliver Starz’s extensive collection of premium programming to broader audiences at an exceptional value”. This strengthened alliance aims to broaden Starz’s reach, offering more content to a larger audience with a strong commitment to quality.
Starz has built a reputation as a leader in premium television that showcases diverse storytelling, particularly with a focus on women and underrepresented voices. The network’s lineup includes the globally popular romantic series Outlander, the critically acclaimed Three Women, and the expansive “Power” franchise, which has become a major cultural phenomenon. By renewing the Starz bundling option, YouTube TV is positioned to benefit from the channel’s dedicated fanbase, particularly as interest in Starz’s unique content continues to grow.
YouTube TV, currently serving over 8 million subscribers, has been a powerful player in the streaming landscape. This year, YouTube has regularly topped Nielsen’s monthly The Gauge report for viewership, with September’s data showing it captured 10.6% of all television usage. This reflects the platform’s expansive reach, not just through its pay TV service but across its entire user base. The sustained partnership with Starz provides YouTube TV subscribers continued access to premium entertainment, enhancing the value of the YouTube ecosystem in a highly competitive market.
The Starz-YouTube TV extension aligns with an industry-wide trend toward bundling. As streaming services strive to attract and retain subscribers, partnerships are emerging as a popular strategy. Such agreements have become increasingly common, with streamers like Netflix openly critiquing the trend. In its recent earnings report, Netflix remarked, “Programming for such a large, engaged audience, with so much variety and great quality, is hard” adding that streamers with less content are “increasingly looking to bundle their offerings”.
For YouTube and Starz, this deal represents a strategic response to consumer demand for flexibility and variety. The partnership offers Starz a direct line to YouTube’s vast subscriber base, while YouTube TV users gain easy access to high-quality, exclusive content— a win-win amid an evolving entertainment landscape.
Source: The Wrap
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Starz and YouTube have renewed their partnership, securing a multi-year extension that will allow YouTube TV subscribers to continue adding the Starz premium channel for an extra monthly fee. This agreement not only sustains their existing collaboration but also paves the way for new bundling options and exclusive offers.
Alison Hoffman, Starz Networks’ president, commented on the renewed partnership, highlighting the value it brings to audiences. “We are excited to deepen our partnership with YouTube TV, the fastest-growing pay TV distributor” she said. “This partnership further enhances our ability to deliver Starz’s extensive collection of premium programming to broader audiences at an exceptional value”. This strengthened alliance aims to broaden Starz’s reach, offering more content to a larger audience with a strong commitment to quality.
Starz has built a reputation as a leader in premium television that showcases diverse storytelling, particularly with a focus on women and underrepresented voices. The network’s lineup includes the globally popular romantic series Outlander, the critically acclaimed Three Women, and the expansive “Power” franchise, which has become a major cultural phenomenon. By renewing the Starz bundling option, YouTube TV is positioned to benefit from the channel’s dedicated fanbase, particularly as interest in Starz’s unique content continues to grow.
YouTube TV, currently serving over 8 million subscribers, has been a powerful player in the streaming landscape. This year, YouTube has regularly topped Nielsen’s monthly The Gauge report for viewership, with September’s data showing it captured 10.6% of all television usage. This reflects the platform’s expansive reach, not just through its pay TV service but across its entire user base. The sustained partnership with Starz provides YouTube TV subscribers continued access to premium entertainment, enhancing the value of the YouTube ecosystem in a highly competitive market.
The Starz-YouTube TV extension aligns with an industry-wide trend toward bundling. As streaming services strive to attract and retain subscribers, partnerships are emerging as a popular strategy. Such agreements have become increasingly common, with streamers like Netflix openly critiquing the trend. In its recent earnings report, Netflix remarked, “Programming for such a large, engaged audience, with so much variety and great quality, is hard” adding that streamers with less content are “increasingly looking to bundle their offerings”.
For YouTube and Starz, this deal represents a strategic response to consumer demand for flexibility and variety. The partnership offers Starz a direct line to YouTube’s vast subscriber base, while YouTube TV users gain easy access to high-quality, exclusive content— a win-win amid an evolving entertainment landscape.
Source: The Wrap
Share:
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