Samsung TV Plus: A Quiet Contender in the FAST Arena
Samsung is positioning itself for a breakthrough in the free ad-supported streaming (FAST) market with Samsung TV Plus. The tech giant revealed that its platform now reaches 88 million monthly active users (MAUs) globally—a significant milestone, surpassing Tubi’s reported 80 million MAUs as of Q1 2024.
Samsung TV Plus, built directly into Samsung smart TVs, benefits from its prime placement and ease of access. The platform saw over a 50% increase in global viewership year-over-year, though details on how this metric was measured remain unclear. Despite its strong user base, Samsung still trails behind leading FAST services in viewing time, which is the main driver for ad revenue. According to sources cited by the TV Grim Reaper X account, Samsung TV Plus held 0.61% of U.S. TV viewing in September, compared to Tubi’s 1.7% and The Roku Channel’s 1.6%.
While Samsung’s current share might seem modest, it is gaining ground. Its September viewership share marked an increase from July and August, hinting at a potential upward trend. The growth of smart TVs—79% of U.S. households had one by early 2024—also works in Samsung’s favor. With more homes using Samsung’s TVs than any other manufacturer, the built-in Samsung TV Plus has an inherent edge over OEM platforms like Vizio’s WatchFree+ and LG Channels.
Though services like Tubi, being platform agnostic, can reach a wider range of devices, Samsung TV Plus’s presence on millions of devices could steadily boost its share. As consumers grow tired of paid subscriptions and search for easy-to-access content, Samsung TV Plus might be on the verge of moving from a background player to a prominent competitor in the streaming landscape.
Source: Variety VIP
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Samsung is positioning itself for a breakthrough in the free ad-supported streaming (FAST) market with Samsung TV Plus. The tech giant revealed that its platform now reaches 88 million monthly active users (MAUs) globally—a significant milestone, surpassing Tubi’s reported 80 million MAUs as of Q1 2024.
Samsung TV Plus, built directly into Samsung smart TVs, benefits from its prime placement and ease of access. The platform saw over a 50% increase in global viewership year-over-year, though details on how this metric was measured remain unclear. Despite its strong user base, Samsung still trails behind leading FAST services in viewing time, which is the main driver for ad revenue. According to sources cited by the TV Grim Reaper X account, Samsung TV Plus held 0.61% of U.S. TV viewing in September, compared to Tubi’s 1.7% and The Roku Channel’s 1.6%.
While Samsung’s current share might seem modest, it is gaining ground. Its September viewership share marked an increase from July and August, hinting at a potential upward trend. The growth of smart TVs—79% of U.S. households had one by early 2024—also works in Samsung’s favor. With more homes using Samsung’s TVs than any other manufacturer, the built-in Samsung TV Plus has an inherent edge over OEM platforms like Vizio’s WatchFree+ and LG Channels.
Though services like Tubi, being platform agnostic, can reach a wider range of devices, Samsung TV Plus’s presence on millions of devices could steadily boost its share. As consumers grow tired of paid subscriptions and search for easy-to-access content, Samsung TV Plus might be on the verge of moving from a background player to a prominent competitor in the streaming landscape.
Source: Variety VIP
Share:
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