AFM 2024: November 5-10, 2024 Palms Hotel, Las Vegas

The 2024 edition of the American Film Market (AFM), the largest U.S. market dedicated to international cinema, will be held in Las Vegas for the first time after 44 years in Santa Monica.

In collaboration with the Directorate General for Cinema and Audiovisual at the Italian Ministry of Culture and Cinecittà, the Italian Trade Agency (ITA) is proud to bring a delegation of 12 distinguished companies. This delegation includes leading producers, distributors, film commissions, and sales agents, all representing the excellence of the Italian entertainment industry.

The Italian entertainment industry has been recently experiencing a real Renaissance and has increased its competitiveness in terms of quality and execution. According to the 2024 ANICA (National Association of Cinema and Audiovisual Industries) report – 402 films were produced in Italy in 2023 (+13% on 2022), an increase on pre-pandemic numbers (+23,7% on 2019). 248 audiovisual works (for TV and internet) were produced in 2023, more than double the amount produced in 2019.The overall cost of Italian initiative audiovisual works produced in 2023 increased to €824M, almost €100M more than the previous year.

List of the Italian companies at the AFM:

Minerva Pictures Group, Piperfilm, Nical Films, True Colours, Gertie, LSPG ITALIA, Fandango Sales, K+, Zena Film, Ape – Italian Association of executive producers, Cinecitta’ , Calabria Film Commission.

In addition to sales activities, AFM will feature a robust schedule of conferences, networking events, and industry insights. One of the highlights is the panel discussion, “Focus on Italy,” taking place on November 7th at 11:00 AM in the Palms Hotel Lounge, followed by a dedicated networking event. Organized by APE (Association of Italian Executive Producers), Cinecittà, and the Ministry of Culture, in collaboration with the ICE/ITA Agency, this panel will explore Italy’s expanding role in the global entertainment landscape.

Speakers:

Manuela Cacciamani, CEO of Cinecitta’

Cristina Giubbetti, Vice Presidente of APE

Marco Valerio Pugini President of APE

Francesca Rotondo Senior International Sales Manager, Cinecitta’ Studios

Roberto Stabile, Head of Special Projects, Directorate General for Cinema and Audiovisual of the Ministry of Culture (DGCA-MiC) at Cinecittà

Key topics will include new tax credit regulations and a showcase of Cinecittà’s world-class studio facilities, underlining why Italy is becoming an increasingly desirable location for international film productions.

To join to this event, please contact us at [email protected]

View the full catalogue of the Italian delegation and discover the innovative projects they’ll present at AFM 2024!

Visit the AFM24 website