Apple’s Bold Play in the AI Race: How the iPhone Maker is Leveraging 34 Million Developers for an Edge
As Apple enters the AI race with Apple Intelligence, the tech giant is banking on its army of 34 million app developers to give it an edge over competitors. Set to launch alongside the iPhone 16, Apple’s new AI system aims to make Siri smarter and more capable of performing tasks directly on users’ devices, such as sending emails, organizing calendars, and editing photos.
Unlike artificial intelligence systems from rivals like OpenAI’s ChatGPT or Google’s Gemini, Apple’s focus is on practicality. Siri may not be able to sing or hold long conversations, but its new model is designed to handle real-world tasks, with an emphasis on integrating seamlessly with apps already on the iPhone. To make this vision a reality the company headquartered in Cupertino, California, is urging developers to modify their apps to work with Apple Intelligence using a tool called App Intents, which allows Siri to trigger specific actions within applications.
“The phone’s application programming interface will have the ability to take hundreds of new actions in and across apps” said Kelsey Peterson, the company’s director of machine learning, in the Apple Intelligence launch video.
Apple’s strategy involves engaging developers through its traditional methods, offering support and promotion, as well as the chance to be highlighted in the App Store. These perks could drive programmers to integrate App Intents, which requires minimal effort and coding. For instance, adding an App Intent to a music app might allow Siri to “Add to Playlist” or “Play Music” on command, without opening the app.
Jordan Morgan, an iOS developer, sees the potential in this approach: “You should be able to string things together and kind of get that future we’ve all been envisioning where you can use Siri conversationally to do a bunch of things at once”.
However, some software engineers are cautious. Igor Zhadanov, CEO of Readdle, voiced concerns that too much reliance on the operating system interface could reduce the value of their apps, stating: “If this story were only about App Intents, developers would worry that their products might be reduced to the role of the plumbing that powers Siri”.
Another hurdle for the iPhone makers is that Apple Intelligence’s new features will only be available on the latest iPhone models, limiting its reach. Despite this, Apple is betting big on its developers to make Siri’s new capabilities a success and to help it stand out in the new competitive AI landscape.
Source: CNBC
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As Apple enters the AI race with Apple Intelligence, the tech giant is banking on its army of 34 million app developers to give it an edge over competitors. Set to launch alongside the iPhone 16, Apple’s new AI system aims to make Siri smarter and more capable of performing tasks directly on users’ devices, such as sending emails, organizing calendars, and editing photos.
Unlike artificial intelligence systems from rivals like OpenAI’s ChatGPT or Google’s Gemini, Apple’s focus is on practicality. Siri may not be able to sing or hold long conversations, but its new model is designed to handle real-world tasks, with an emphasis on integrating seamlessly with apps already on the iPhone. To make this vision a reality the company headquartered in Cupertino, California, is urging developers to modify their apps to work with Apple Intelligence using a tool called App Intents, which allows Siri to trigger specific actions within applications.
“The phone’s application programming interface will have the ability to take hundreds of new actions in and across apps” said Kelsey Peterson, the company’s director of machine learning, in the Apple Intelligence launch video.
Apple’s strategy involves engaging developers through its traditional methods, offering support and promotion, as well as the chance to be highlighted in the App Store. These perks could drive programmers to integrate App Intents, which requires minimal effort and coding. For instance, adding an App Intent to a music app might allow Siri to “Add to Playlist” or “Play Music” on command, without opening the app.
Jordan Morgan, an iOS developer, sees the potential in this approach: “You should be able to string things together and kind of get that future we’ve all been envisioning where you can use Siri conversationally to do a bunch of things at once”.
However, some software engineers are cautious. Igor Zhadanov, CEO of Readdle, voiced concerns that too much reliance on the operating system interface could reduce the value of their apps, stating: “If this story were only about App Intents, developers would worry that their products might be reduced to the role of the plumbing that powers Siri”.
Another hurdle for the iPhone makers is that Apple Intelligence’s new features will only be available on the latest iPhone models, limiting its reach. Despite this, Apple is betting big on its developers to make Siri’s new capabilities a success and to help it stand out in the new competitive AI landscape.
Source: CNBC
Share:
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