Hollywood, Take Notice: AI and TikTok Are Already Reshaping the Industry

AI is starting to reshape Hollywood, though not in the way many anticipated. While much of the conversation focuses on software automating tasks such as scriptwriting, de-aging actors, filling backgrounds, or dubbing entire series, the real transformation may lie in how AI alters viewing habits altogether. Computer-generated content—and the platforms that host it—has the potential to further erode Hollywood’s once-steady grip on how people access their entertainment. On TikTok, the revolution has already begun.

It goes without saying: TikTok revolutionized short-form video, and AI could lead to personalized, immersive experiences that capture attention in new ways. It’s a perfect match.

For example, a simple vacation video processed through AI turned into an 80-second spectacle where a man grows water jets for legs, transforms into a surfing dinosaur, and then splits into dozens of lizards. This mesmerizing experience rivals blockbuster films, but it was created by an individual, not a major studio.

Hollywood has faced similar shifts before, from TV overtaking radio to cable fragmenting network audiences. More recently, platforms like YouTube, Netflix, and TikTok have drawn viewers away from traditional film and TV. Now, AI-generated content could push this trend further, capturing even more of people’s attention. With TikTok already dominating the short-form space, AI content may become the next big distraction, competing for the time spent on professionally produced entertainment.

DreamFlare, a startup aiming to be the “HBO of AI,” is capitalizing on this new landscape. With 3 million subscribers paying $3 a month, the platform allows artists to create premium AI content without needing traditional filmmaking resources. As such platforms grow, they indicate a shift not only in content production but also in consumption. Software-generated videos and images continue to blur the line between professional and amateur entertainment. If you can captivate hundreds of thousands of viewers with just 10 seconds of incredible footage costing $3 a month… everything has to be reconsidered.

Hollywood needs to take notice. AI is no longer just a tool for cutting costs or speeding up production. It is becoming a force that could redefine the entertainment industry and where people turn for content. As technology evolves, the entire media landscape will likely shift, leaving traditional studios at risk of falling behind if they don’t adapt quickly enough.

Source: The Ankler

Published On: September 12, 2024Categories: News

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AI is starting to reshape Hollywood, though not in the way many anticipated. While much of the conversation focuses on software automating tasks such as scriptwriting, de-aging actors, filling backgrounds, or dubbing entire series, the real transformation may lie in how AI alters viewing habits altogether. Computer-generated content—and the platforms that host it—has the potential to further erode Hollywood’s once-steady grip on how people access their entertainment. On TikTok, the revolution has already begun.

It goes without saying: TikTok revolutionized short-form video, and AI could lead to personalized, immersive experiences that capture attention in new ways. It’s a perfect match.

For example, a simple vacation video processed through AI turned into an 80-second spectacle where a man grows water jets for legs, transforms into a surfing dinosaur, and then splits into dozens of lizards. This mesmerizing experience rivals blockbuster films, but it was created by an individual, not a major studio.

Hollywood has faced similar shifts before, from TV overtaking radio to cable fragmenting network audiences. More recently, platforms like YouTube, Netflix, and TikTok have drawn viewers away from traditional film and TV. Now, AI-generated content could push this trend further, capturing even more of people’s attention. With TikTok already dominating the short-form space, AI content may become the next big distraction, competing for the time spent on professionally produced entertainment.

DreamFlare, a startup aiming to be the “HBO of AI,” is capitalizing on this new landscape. With 3 million subscribers paying $3 a month, the platform allows artists to create premium AI content without needing traditional filmmaking resources. As such platforms grow, they indicate a shift not only in content production but also in consumption. Software-generated videos and images continue to blur the line between professional and amateur entertainment. If you can captivate hundreds of thousands of viewers with just 10 seconds of incredible footage costing $3 a month… everything has to be reconsidered.

Hollywood needs to take notice. AI is no longer just a tool for cutting costs or speeding up production. It is becoming a force that could redefine the entertainment industry and where people turn for content. As technology evolves, the entire media landscape will likely shift, leaving traditional studios at risk of falling behind if they don’t adapt quickly enough.

Source: The Ankler

Published On: September 12, 2024Categories: News

Share:

Toronto Set to Shake Up the Fall Film Market Scene!
Hollywood's 10 Percent Problem: Is the Film Industry Too Risk-Averse?