Super Bowl 2024: Taylor Swift’s Fanbase Boosts Kansas City Chiefs Support by 20%

How big was Taylor Swift’s relationship with Travis Kelce’s impact on the Super Bowl and its viewership?

Despite ongoing debates about the extent of her influence, it’s evident that Swift’s involvement heightened interest in the NFL and attracted a new segment of fans to professional football. The data point provided indicates that 20% of Super Bowl viewers in 2024 expressed support for the Kansas City Chiefs specifically because of Kelce’s connection to Swift, as revealed by a survey conducted by Numerator after the Chiefs’ victory over the San Francisco 49ers. This suggests that Swift’s association with Kelce played a substantial role in shaping viewers’ rooting interests during the game.

Nearly half of the people surveyed were rooting for the Kansas City Chiefs in the Super Bowl, while about one-third had their support for the San Francisco 49ers. Some folks see Taylor Swift as a distraction for the NFL, with about a third of those surveyed agreeing with this idea. The survey, which asked almost 800 adults about their thoughts on the game, commercials, and festivities, found that most folks paid attention to the game itself and the halftime show, while fewer watched the pre-game and post-game shows. As for the commercials, the favorites included ads from Dunkin’, Budweiser, M&Ms, BMW, and State Farm. The least favorite commercials were from Apartments.com, Bud Light, Booking.com, Temu, and BodyArmor.

Source: Variety