Walmart And NBCUniversal Team Up For Shoppable TV
A New Era of Entertainment Commerce is beginning.
In a groundbreaking partnership, Walmart and NBCUniversal are set to to redefine audience interaction with popular TV content by introducing “shoppable episodes” of Bravo’s Below Deck Mediterranean. This innovative approach allows viewers to effortlessly purchase featured items directly through their remote control during the show’s commercial breaks.
The first experiment aired on November 7, with upcoming episodes on December 5 and 12, poised to offer a seamless blend of entertainment and retail convenience.
William White, Chief Marketing Officer at Walmart U.S., emphasized the importance of shortening the gap between consumer inspiration and the ability to make a purchase. He stated, “Walmart customers are finding inspiration everywhere and anywhere, including their favorite TV shows. It’s why we’re always looking for innovative ways to shorten the distance between that inspiration and the ability to purchase.” Recognizing the popularity of Bravo’s shows, Walmart aims to provide an original shopping experience by allowing customers to acquire items seen on-screen in the heat of the moment.
Shoppable episodes will feature items such as glassware, table settings, and cookware, converging NBCU’s Must Shop TV technology, KERV Interactive’s dynamic interface, and Walmart’s streamlined online checkout.
Josh Feldman, global chief marketing officer of advertising and partnerships at NBCUniversal, shares the enthusiasm: “For long, viewers had to take the hard route, scouring the internet to find a product like what they saw their favorite icons or creators use in-show. Now, through the power of Must ShopTV, and with Walmart as our launch partner, Bravo fans can get even closer to the content they love by discovering the brands that are already part of the story.”
The collaboration between Walmart and NBCUniversal represents a significant milestone in the evolving landscape of entertainment and e-commerce. It paves the way for similar innovations in the future between content creators and distributors, and advertisers.
The partnership is a nod to the changing nature of consumer behavior, acknowledging that television content can significantly influence purchasing decisions. With the power of Must ShopTV and the support of Walmart, this collaboration is set to revolutionize the realm of entertainment commerce.
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A New Era of Entertainment Commerce is beginning.
In a groundbreaking partnership, Walmart and NBCUniversal are set to to redefine audience interaction with popular TV content by introducing “shoppable episodes” of Bravo’s Below Deck Mediterranean. This innovative approach allows viewers to effortlessly purchase featured items directly through their remote control during the show’s commercial breaks.
The first experiment aired on November 7, with upcoming episodes on December 5 and 12, poised to offer a seamless blend of entertainment and retail convenience.
William White, Chief Marketing Officer at Walmart U.S., emphasized the importance of shortening the gap between consumer inspiration and the ability to make a purchase. He stated, “Walmart customers are finding inspiration everywhere and anywhere, including their favorite TV shows. It’s why we’re always looking for innovative ways to shorten the distance between that inspiration and the ability to purchase.” Recognizing the popularity of Bravo’s shows, Walmart aims to provide an original shopping experience by allowing customers to acquire items seen on-screen in the heat of the moment.
Shoppable episodes will feature items such as glassware, table settings, and cookware, converging NBCU’s Must Shop TV technology, KERV Interactive’s dynamic interface, and Walmart’s streamlined online checkout.
Josh Feldman, global chief marketing officer of advertising and partnerships at NBCUniversal, shares the enthusiasm: “For long, viewers had to take the hard route, scouring the internet to find a product like what they saw their favorite icons or creators use in-show. Now, through the power of Must ShopTV, and with Walmart as our launch partner, Bravo fans can get even closer to the content they love by discovering the brands that are already part of the story.”
The collaboration between Walmart and NBCUniversal represents a significant milestone in the evolving landscape of entertainment and e-commerce. It paves the way for similar innovations in the future between content creators and distributors, and advertisers.
The partnership is a nod to the changing nature of consumer behavior, acknowledging that television content can significantly influence purchasing decisions. With the power of Must ShopTV and the support of Walmart, this collaboration is set to revolutionize the realm of entertainment commerce.
Share:
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