Disney Faces Backlash Over Reported Use Of Generative AI in Loki Season 2 Poster
Is the spiraling clock background AI-generated? Many illustrators and AI checkers say yes, it is.
The promotional poster for the second season of Loki on the Disney Plus streaming service has stirred controversy within the creative community due to the alleged utilization of generative AI in its creation.
The disclosure has raised worries among professionals in the design and illustration field, prompting concerns about ethical practices and potential violations of licensing regulations. Illustrator Katria Raden was the first to identify AI-generated elements in the clock background of the image. She and other X users noticed that Loki’s artwork closely resembled a stock image titled “Surreal Infinity Time Spiral Space Antique” from the Shutterstock photo agency. Several AI-image checkers also flagged the stock image as AI-generated. The New York-based agency strictly prohibits licensing AI-generated content, unless it was created using their own AI-image generator tool. This rule helps protect intellectual property rights and is clearly indicated on their platform. However, there are still questions about how effectively these rules are enforced and complied with.
Disney’s use of generative AI in creating promotional materials for Loki is unclear. There is speculation about AI involvement in certain sections of the image, leading to questions about Disney’s AI utilization and licensing of the Shutterstock image. The lack of response from Disney only adds to the uncertainty surrounding the situation.
The creative industry has witnessed a surge in AI-powered tools aiming to simplify design for individuals with limited experience. While these tools provide efficiency and affordability, the rise of AI-generated stock imagery threatens the industry’s future, leaving creative professionals worried about their role and the direction of the industry. This concern led to the recent WGA strike and the ongoing walkout by SAG-AFTRA actors. The industry must find ways to address these challenges and strike a balance between AI and human creativity.
“Licensing photos and illustrations on stock sites have been a way many hard-working artists have earned a living all those years,” Katria Raden says. “I don’t think replacing them with generated imagery via tech built on mass exploitation and wage theft is any more ethical than replacing Disney’s own employees.”
Source: The Verge
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Is the spiraling clock background AI-generated? Many illustrators and AI checkers say yes, it is.
The promotional poster for the second season of Loki on the Disney Plus streaming service has stirred controversy within the creative community due to the alleged utilization of generative AI in its creation.
The disclosure has raised worries among professionals in the design and illustration field, prompting concerns about ethical practices and potential violations of licensing regulations. Illustrator Katria Raden was the first to identify AI-generated elements in the clock background of the image. She and other X users noticed that Loki’s artwork closely resembled a stock image titled “Surreal Infinity Time Spiral Space Antique” from the Shutterstock photo agency. Several AI-image checkers also flagged the stock image as AI-generated. The New York-based agency strictly prohibits licensing AI-generated content, unless it was created using their own AI-image generator tool. This rule helps protect intellectual property rights and is clearly indicated on their platform. However, there are still questions about how effectively these rules are enforced and complied with.
Disney’s use of generative AI in creating promotional materials for Loki is unclear. There is speculation about AI involvement in certain sections of the image, leading to questions about Disney’s AI utilization and licensing of the Shutterstock image. The lack of response from Disney only adds to the uncertainty surrounding the situation.
The creative industry has witnessed a surge in AI-powered tools aiming to simplify design for individuals with limited experience. While these tools provide efficiency and affordability, the rise of AI-generated stock imagery threatens the industry’s future, leaving creative professionals worried about their role and the direction of the industry. This concern led to the recent WGA strike and the ongoing walkout by SAG-AFTRA actors. The industry must find ways to address these challenges and strike a balance between AI and human creativity.
“Licensing photos and illustrations on stock sites have been a way many hard-working artists have earned a living all those years,” Katria Raden says. “I don’t think replacing them with generated imagery via tech built on mass exploitation and wage theft is any more ethical than replacing Disney’s own employees.”
Source: The Verge
Share:
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