On-Demand Content Will Help Fast Services Compete With SVOD
On-demand options and original content will help free ad-supported streaming services become go-to options.
The landscape of FAST TV, which stands for free ad-supported streaming TV, is undergoing significant changes. While it initially resembled traditional linear TV, platforms like Pluto TV, Roku, Peacock, and Tubi are now evolving towards a more on-demand streaming experience similar to SVOD services.
On The Morning Consult website, Kevin Tran, a media and entertainment analyst, discusses how the increase in on-demand options and original content will eventually lead to ad-supported streaming services becoming the dominant platform for content streaming.
“Free digital channels that play nonstop programming simultaneously help consumers address decision and subscription fatigue.” writes Kevin Tran. Surprisingly, that’s not why many people turn to them. Over 2 in 5 FAST users (42%) say on-demand content is a primary reason they use free ad-supported streaming services, while just 30% cited linear channels as a significant reason. This fact should encourage FAST services to expand on- demand libraries, making these platforms feel increasingly similar to paid-based streamers in the coming years. “While this doesn’t mean linear-first FAST platforms should reverse course, they should more regularly update their on-demand libraries and make those easier to browse. One way to accomplish the latter would be to embrace a “Top 10” ranking found in the paid streamer space across platforms such as Netflix, Apple TV+, and Prime Video. This feature is not as prominent on FAST platforms and would give those who adopt it a leg up on competitors. With more robust on-demand libraries that are easier to browse, FAST services stand a better shot at becoming go-to video streaming platforms, rather than delegated to their current status as second-class streamers,” wrote Kevin Tran.
“The Morning Consult data shows that, minus YouTube, the most-used video streaming services in the U.S. are paid streamers. But beyond this, our data shows that more FAST users overall view platforms like Pluto TV as destinations to go after they’ve browsed through paid streamers, rather than before.” A better on-demand service could reverse the process.
Source: The Morning Consult
Share:
Linear TV Viewing Drops Below 50% Of U.S. Television Usage
Distributors Shopping For Movies At Fall Festivals Must Agree To New SAG-AFTRA Contract TermsRelated Posts
On-demand options and original content will help free ad-supported streaming services become go-to options.
The landscape of FAST TV, which stands for free ad-supported streaming TV, is undergoing significant changes. While it initially resembled traditional linear TV, platforms like Pluto TV, Roku, Peacock, and Tubi are now evolving towards a more on-demand streaming experience similar to SVOD services.
On The Morning Consult website, Kevin Tran, a media and entertainment analyst, discusses how the increase in on-demand options and original content will eventually lead to ad-supported streaming services becoming the dominant platform for content streaming.
“Free digital channels that play nonstop programming simultaneously help consumers address decision and subscription fatigue.” writes Kevin Tran. Surprisingly, that’s not why many people turn to them. Over 2 in 5 FAST users (42%) say on-demand content is a primary reason they use free ad-supported streaming services, while just 30% cited linear channels as a significant reason. This fact should encourage FAST services to expand on- demand libraries, making these platforms feel increasingly similar to paid-based streamers in the coming years. “While this doesn’t mean linear-first FAST platforms should reverse course, they should more regularly update their on-demand libraries and make those easier to browse. One way to accomplish the latter would be to embrace a “Top 10” ranking found in the paid streamer space across platforms such as Netflix, Apple TV+, and Prime Video. This feature is not as prominent on FAST platforms and would give those who adopt it a leg up on competitors. With more robust on-demand libraries that are easier to browse, FAST services stand a better shot at becoming go-to video streaming platforms, rather than delegated to their current status as second-class streamers,” wrote Kevin Tran.
“The Morning Consult data shows that, minus YouTube, the most-used video streaming services in the U.S. are paid streamers. But beyond this, our data shows that more FAST users overall view platforms like Pluto TV as destinations to go after they’ve browsed through paid streamers, rather than before.” A better on-demand service could reverse the process.
Source: The Morning Consult
Share:
Linear TV Viewing Drops Below 50% Of U.S. Television UsageDistributors Shopping For Movies At Fall Festivals Must Agree To New SAG-AFTRA Contract Terms
