News Corp. CEO: “Negotiations With AI Companies For Content Payments Are Underway”
“We have been characteristically candid about the AI challenge to publishers and intellectual property.”
News Corp., the owner of the Wall Street Journal, is currently engaged in discussions with AI and tech companies “to establish a value for our unique content sets and IP that will play a crucial role in the future of AI.” These remarks were made during the company’s fiscal quarter earnings call.
Thomson and News Corp. have been actively pursuing payments from Big Tech for using their content. News Corp. successfully negotiated payment from Google, Meta, and other tech giants in exchange for access to their journalism. Now, News Corp. plans to seek a comparable agreement with AI companies.
“We have been characteristically candid about the AI challenge to publishers and intellectual property,” Thomson said during the call. “In the first instance, our content is being harvested, scraped, and otherwise ingested to train AI engines. Ingestion should not lead to indigestion. Secondly, individual stories are being surfaced in specific searches. And thirdly, original content can be synthesized and presented as distinct when it actually extracts our editorial essence. These super snippets, distilling the effort and insight of great journalism, are potentially designed so the reader will never visit a news site, thus fatally undermining journalism and damaging our societies.” He also noted that the technology presented not only “a new stream of revenues” from AI players, but also allows the company “to reduce costs across the business. If fake news and deep fakes are a concern, the potential for sophisticated forgeries, for counterfeit content is almost endless,”
Thomson added on the call. “And, separately, generative AI has the potential to recycle itself in what you might call endless, perfidious permutations, and that’s why the provenance of the archival base is so crucial and why refreshing daily, weekly, with incremental improvements is imperative.”
Source: The Hollywood Reporter
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“We have been characteristically candid about the AI challenge to publishers and intellectual property.”
News Corp., the owner of the Wall Street Journal, is currently engaged in discussions with AI and tech companies “to establish a value for our unique content sets and IP that will play a crucial role in the future of AI.” These remarks were made during the company’s fiscal quarter earnings call.
Thomson and News Corp. have been actively pursuing payments from Big Tech for using their content. News Corp. successfully negotiated payment from Google, Meta, and other tech giants in exchange for access to their journalism. Now, News Corp. plans to seek a comparable agreement with AI companies.
“We have been characteristically candid about the AI challenge to publishers and intellectual property,” Thomson said during the call. “In the first instance, our content is being harvested, scraped, and otherwise ingested to train AI engines. Ingestion should not lead to indigestion. Secondly, individual stories are being surfaced in specific searches. And thirdly, original content can be synthesized and presented as distinct when it actually extracts our editorial essence. These super snippets, distilling the effort and insight of great journalism, are potentially designed so the reader will never visit a news site, thus fatally undermining journalism and damaging our societies.” He also noted that the technology presented not only “a new stream of revenues” from AI players, but also allows the company “to reduce costs across the business. If fake news and deep fakes are a concern, the potential for sophisticated forgeries, for counterfeit content is almost endless,”
Thomson added on the call. “And, separately, generative AI has the potential to recycle itself in what you might call endless, perfidious permutations, and that’s why the provenance of the archival base is so crucial and why refreshing daily, weekly, with incremental improvements is imperative.”
Source: The Hollywood Reporter
Share:
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