Amazon Modifies Ad Revenue Policy for International Fire TV Apps
The company will require international app developers to opt into their in-house ad publishing service.
Starting September 1st, Amazon will enforce a new developer policy that requires domestic and foreign streaming services to allocate 30% of their in-country advertising impressions to Jeff Bezos’s company. Developers offering ad-supported Fire TV apps in the United, app usage exceeding 50,000 hours per month, will be required to enroll in Amazon Publishing Services (APS). The same condition applies to ad-supported Fire TV apps developed and distributed outside the United States. In countries where APS is unavailable, Amazon will require ad-supported streaming video services to contribute 30% of their ad revenue to the company, starting September 30. App developers in those countries will be notified of this requirement.
“Our goal is to deliver a great streaming experience on Fire TV and help our streaming partners reach a growing number of customers worldwide,” an Amazon spokesperson told StreamTV Insider. “To support this, we are updating our commercial terms to ensure our business practices are consistent globally.”
Amazon controls a big chunk of the streaming TV market in the US, with its Fire TV operating system installed on 40% of domestic devices.
Like other tech and media companies, Amazon has recently experienced pressure to reduce expenses and explore fresh revenue streams during economic uncertainty. In April, the company laid off around 27,000 employees across various divisions, including its Amazon Advertising sector.
Source: StreamTV Insider
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The company will require international app developers to opt into their in-house ad publishing service.
Starting September 1st, Amazon will enforce a new developer policy that requires domestic and foreign streaming services to allocate 30% of their in-country advertising impressions to Jeff Bezos’s company. Developers offering ad-supported Fire TV apps in the United, app usage exceeding 50,000 hours per month, will be required to enroll in Amazon Publishing Services (APS). The same condition applies to ad-supported Fire TV apps developed and distributed outside the United States. In countries where APS is unavailable, Amazon will require ad-supported streaming video services to contribute 30% of their ad revenue to the company, starting September 30. App developers in those countries will be notified of this requirement.
“Our goal is to deliver a great streaming experience on Fire TV and help our streaming partners reach a growing number of customers worldwide,” an Amazon spokesperson told StreamTV Insider. “To support this, we are updating our commercial terms to ensure our business practices are consistent globally.”
Amazon controls a big chunk of the streaming TV market in the US, with its Fire TV operating system installed on 40% of domestic devices.
Like other tech and media companies, Amazon has recently experienced pressure to reduce expenses and explore fresh revenue streams during economic uncertainty. In April, the company laid off around 27,000 employees across various divisions, including its Amazon Advertising sector.
Source: StreamTV Insider
Share:
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