Artificial Intelligence Dominated This Year’s Cannes Lions
The yearly event is dedicated to the ad world.
A month after the famous film festival, a similar event occurs in Cannes, celebrating the advertising world. It’s the Cannes Lions, where thousands of advertising professionals gather for a series of appointments at the Palais des Festivals et des Congrès Convention Center. Senior Vox correspondent covering the social media industry, Shirin Ghaffary, wrote a commentary about the venue on Vox.com. “This year, the festival came on the tail end of a particularly rough time for the tech and advertising world. While digital ad spending slowed significantly in 2022 compared to previous years, primarily due to rising inflation and an unsteady global economy, AI injects
some optimism into the field.”
Artificial Intelligence was indeed one of the primary topics at the Cannes Lions. Excitement- and not fear – of AI was the common sentiment. Meta announced an upcoming AI assistant that will help advertisers create ads. Microsoft hosted back-to-back days of AI- themed programming at a beachside venue decorated with images of AI-generated sea creatures. The topics of the moment were: will AI fundamentally change how we create and consume advertising? Will it be able to lift digital advertising out of its slump? And will it ultimately enhance or replace human creativity in crafting ads?
“Even before they became hot buzzwords in the industry, automation and AI had been powering advertising behind the scenes for years,” writes Ghaffary. “The two biggest digital advertising platforms, Google and Meta, have long used AI technologies to develop the automated software that determines the price they charge for an ad and to whom they
show it. Even what lines of marketing copy are most effective to use. As users, we don’t see it day-to-day, but that technology is core to many tech companies’ businesses.”
“Everybody wants this to be the year of AI, which I think to some degree it is,” said Blake Chandlee, TikTok’s president of global business solutions. “AI is not new. This concept of large language models it’s been around for years. What’s new is ChatGPT and some of the bots and the applications of the technology.”
Robert Wong, vice president of Google Creative Lab, touted the AI tools his company has started putting in advertisers’ hands. “Day-to-day, I see designers doing sketches in seconds versus hours. And not one, but like 10,” said Wong in a press conference after the presentation. “And that’s just the beginning. We don’t even know what these tools might be in the future.”
Source: Vox
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The yearly event is dedicated to the ad world.
A month after the famous film festival, a similar event occurs in Cannes, celebrating the advertising world. It’s the Cannes Lions, where thousands of advertising professionals gather for a series of appointments at the Palais des Festivals et des Congrès Convention Center. Senior Vox correspondent covering the social media industry, Shirin Ghaffary, wrote a commentary about the venue on Vox.com. “This year, the festival came on the tail end of a particularly rough time for the tech and advertising world. While digital ad spending slowed significantly in 2022 compared to previous years, primarily due to rising inflation and an unsteady global economy, AI injects
some optimism into the field.”
Artificial Intelligence was indeed one of the primary topics at the Cannes Lions. Excitement- and not fear – of AI was the common sentiment. Meta announced an upcoming AI assistant that will help advertisers create ads. Microsoft hosted back-to-back days of AI- themed programming at a beachside venue decorated with images of AI-generated sea creatures. The topics of the moment were: will AI fundamentally change how we create and consume advertising? Will it be able to lift digital advertising out of its slump? And will it ultimately enhance or replace human creativity in crafting ads?
“Even before they became hot buzzwords in the industry, automation and AI had been powering advertising behind the scenes for years,” writes Ghaffary. “The two biggest digital advertising platforms, Google and Meta, have long used AI technologies to develop the automated software that determines the price they charge for an ad and to whom they
show it. Even what lines of marketing copy are most effective to use. As users, we don’t see it day-to-day, but that technology is core to many tech companies’ businesses.”
“Everybody wants this to be the year of AI, which I think to some degree it is,” said Blake Chandlee, TikTok’s president of global business solutions. “AI is not new. This concept of large language models it’s been around for years. What’s new is ChatGPT and some of the bots and the applications of the technology.”
Robert Wong, vice president of Google Creative Lab, touted the AI tools his company has started putting in advertisers’ hands. “Day-to-day, I see designers doing sketches in seconds versus hours. And not one, but like 10,” said Wong in a press conference after the presentation. “And that’s just the beginning. We don’t even know what these tools might be in the future.”
Source: Vox
Share:
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