Streaming Players Form Independent Streaming Alliance (ISA)
The new partnership put together several CTV (Connected TV streaming services).
A consortium of 10 independent players in the ad-supported streaming video space announced the formation of a new alliance called ISA (Independent Streaming Alliance), engaging and working with consumers, platforms, and media.
The new partnership put together several CTV (Connected TV streaming services) “to help build a healthy ecosystem that values independent voices & programming,” writes in a statement Cineverse, one of the companies in the coalition, along with Allen Media Group, Chicken Soup for the Soul Entertainment, Future Today, kweliTV, Revry, Scripps, Tastemade, TMB (Trusted Media Brands), and Vevo.
“The formation of the ISA marks a significant milestone for independent streamers,” said Erick Opeka, President & Chief Strategy Officer at Cineverse. “We are committed to driving positive change and shaping the future of streaming. While major players in the industry are reducing their content offerings, our mission is to provide one of the most extensive content libraries available as we work towards growing our audience and ensuring consumers have a wide array of options to choose from regarding their viewing preferences.”
In addition to representing independent players, the alliance will highlight and represent minority-owned businesses such as Allen Media Group, Future Today, and kweliTV. It will use its platform to advocate for more diverse programming and a more equitable playing field industrywide.
“I think that having this type of alliance now, with all the independent streamers, none of us owned by one of the majors, allows us to start to come together as one organization and fight for our rights,” said Damian Pelliccione, CEO and co-founder of LGBTQ+-focused streaming service Revry.
Sources: Prnewswire.com, Isa.com
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The new partnership put together several CTV (Connected TV streaming services).
A consortium of 10 independent players in the ad-supported streaming video space announced the formation of a new alliance called ISA (Independent Streaming Alliance), engaging and working with consumers, platforms, and media.
The new partnership put together several CTV (Connected TV streaming services) “to help build a healthy ecosystem that values independent voices & programming,” writes in a statement Cineverse, one of the companies in the coalition, along with Allen Media Group, Chicken Soup for the Soul Entertainment, Future Today, kweliTV, Revry, Scripps, Tastemade, TMB (Trusted Media Brands), and Vevo.
“The formation of the ISA marks a significant milestone for independent streamers,” said Erick Opeka, President & Chief Strategy Officer at Cineverse. “We are committed to driving positive change and shaping the future of streaming. While major players in the industry are reducing their content offerings, our mission is to provide one of the most extensive content libraries available as we work towards growing our audience and ensuring consumers have a wide array of options to choose from regarding their viewing preferences.”
In addition to representing independent players, the alliance will highlight and represent minority-owned businesses such as Allen Media Group, Future Today, and kweliTV. It will use its platform to advocate for more diverse programming and a more equitable playing field industrywide.
“I think that having this type of alliance now, with all the independent streamers, none of us owned by one of the majors, allows us to start to come together as one organization and fight for our rights,” said Damian Pelliccione, CEO and co-founder of LGBTQ+-focused streaming service Revry.
Sources: Prnewswire.com, Isa.com
Share:
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