Apple Developing Multiviewer Feature On Apple TV
It will help its sport-related area of investments.
YouTube TV and Fubo already do that, and now Apple TV is working on a similar option: allowing sports viewers to follow multiple games by developing a ‘multiview’ feature. Sarah Perez with TechCrunch writes: “Though Apple’s streaming device already supports a picture-in-picture mode, new code discovered in the latest iOS beta points to a possible four-up multiview feature in the works.” The decision “makes sense not only because of the broader competitive landscape but also because of Apple’s recent investments in streaming sports content.”
Last year, the Cupertino-based tech giant announced its first-ever live sports deal with Major League Baseball to bring several games exclusively to Apple TV+ in multiple countries, including the U.S. It then began streaming Friday Night Baseball during the 2022 season, offered to viewers without the need for an Apple TV+ subscription.
This year, the games require an Apple TV+ subscription, but the service is now available to subscribers in 60 countries worldwide instead of the original 13.
In 2022 the company signed a 10-year streaming deal with Major League Soccer to stream every MLS match starting in 2023. A similar agreement with the NFL Sunday Ticket didn’t work out. Apple reportedly exited talks over issues that had to do with the limitations of the package, including the ability to stream games worldwide.
It is clear that Apple sees sports content as an area of investment for its streaming service, which would make a feature like multiview more valuable to Apple TV customers.
Source: TechCrunch
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It will help its sport-related area of investments.
YouTube TV and Fubo already do that, and now Apple TV is working on a similar option: allowing sports viewers to follow multiple games by developing a ‘multiview’ feature. Sarah Perez with TechCrunch writes: “Though Apple’s streaming device already supports a picture-in-picture mode, new code discovered in the latest iOS beta points to a possible four-up multiview feature in the works.” The decision “makes sense not only because of the broader competitive landscape but also because of Apple’s recent investments in streaming sports content.”
Last year, the Cupertino-based tech giant announced its first-ever live sports deal with Major League Baseball to bring several games exclusively to Apple TV+ in multiple countries, including the U.S. It then began streaming Friday Night Baseball during the 2022 season, offered to viewers without the need for an Apple TV+ subscription.
This year, the games require an Apple TV+ subscription, but the service is now available to subscribers in 60 countries worldwide instead of the original 13.
In 2022 the company signed a 10-year streaming deal with Major League Soccer to stream every MLS match starting in 2023. A similar agreement with the NFL Sunday Ticket didn’t work out. Apple reportedly exited talks over issues that had to do with the limitations of the package, including the ability to stream games worldwide.
It is clear that Apple sees sports content as an area of investment for its streaming service, which would make a feature like multiview more valuable to Apple TV customers.
Source: TechCrunch
