Only 27% of Americans Think AI-Written Movies Could Be a Good Idea
Millennials are more interested, says a survey by Morning Consult.
Only 27% of U.S. adults said AI-written movies would positively impact the entertainment industry. More than half of millennials (54%) are interested in watching a movie or TV show written partially by AI. 65% of U.S. adults are concerned about deep fakes being mistaken as authentic, and videos of public figures that misrepresent or defame them. Those are some of the data that emerged from a survey by the Californian business intelligence company Morning Consult.
Artificial intelligence has finally come to Hollywood, and discussions about how the emerging technology will impact production and content creation in the entertainment industry are dominating boardrooms and writers’ rooms, as tools like Open AI’s ChatGPT, Google’s Bard and Dreamix display potential to assist — or even completely take over — tasks ranging from video editing to screenwriting to voice acting. “Mainstream Hollywood content made partly or entirely by artificial intelligence is a near-future possibility,” writes Saleah Blancaflor on the Morning Consult website.
According to the survey, Americans are somewhat divided on whether AI is good or bad for entertainment.
About 2 in 5 U.S. adults (42%) said AI-generated movies would harm the industry, compared with 27% who think the opposite. Younger Americans were generally more interested in and favorable to the idea of AI-produced art than their older counterparts. “I don’t consider AI to be a threat to writer primacy in the present day,” Marc Guggenheim, writer, producer, and co-creator of hit TV shows like the CW Network’s Arrow and Legends of Tomorrow, told Morning Consult. “I’m still forcing myself to wrap my brain around and get comfortable with the idea that AI could be a tool.”
Last month, the Writers Guild of America proposed that writers can use AI tools to write scripts as long as it does not impact writers’ credits or residuals. Guggenheim said it’s difficult to predict how the industry will use AI: “One thing we’ve seen is that it grows much faster and gets much better and quicker than any of us have been able to anticipate,” he said. “We need to be constantly vigilant about how it will affect writing tomorrow.”
Source: Morning Consult
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Millennials are more interested, says a survey by Morning Consult.
Only 27% of U.S. adults said AI-written movies would positively impact the entertainment industry. More than half of millennials (54%) are interested in watching a movie or TV show written partially by AI. 65% of U.S. adults are concerned about deep fakes being mistaken as authentic, and videos of public figures that misrepresent or defame them. Those are some of the data that emerged from a survey by the Californian business intelligence company Morning Consult.
Artificial intelligence has finally come to Hollywood, and discussions about how the emerging technology will impact production and content creation in the entertainment industry are dominating boardrooms and writers’ rooms, as tools like Open AI’s ChatGPT, Google’s Bard and Dreamix display potential to assist — or even completely take over — tasks ranging from video editing to screenwriting to voice acting. “Mainstream Hollywood content made partly or entirely by artificial intelligence is a near-future possibility,” writes Saleah Blancaflor on the Morning Consult website.
According to the survey, Americans are somewhat divided on whether AI is good or bad for entertainment.
About 2 in 5 U.S. adults (42%) said AI-generated movies would harm the industry, compared with 27% who think the opposite. Younger Americans were generally more interested in and favorable to the idea of AI-produced art than their older counterparts. “I don’t consider AI to be a threat to writer primacy in the present day,” Marc Guggenheim, writer, producer, and co-creator of hit TV shows like the CW Network’s Arrow and Legends of Tomorrow, told Morning Consult. “I’m still forcing myself to wrap my brain around and get comfortable with the idea that AI could be a tool.”
Last month, the Writers Guild of America proposed that writers can use AI tools to write scripts as long as it does not impact writers’ credits or residuals. Guggenheim said it’s difficult to predict how the industry will use AI: “One thing we’ve seen is that it grows much faster and gets much better and quicker than any of us have been able to anticipate,” he said. “We need to be constantly vigilant about how it will affect writing tomorrow.”
Source: Morning Consult
Share:
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