Italian Documentary on Italian Fashion, On Sale at Berlin’s European Film Market
“Milano — The Inside Story of Italian Fashion,” directed by John Maggio, is on sale at Berlin’s European Film Market, Submarine Entertainment announces on Variety.
“Billed as the definitive story of the explosion of Italian fashion in the 1970s and 80s, the star-studded doc extensively features Giorgio Armani and delves into his life story but also reveals unknown details about the Gucci and Versace fashion houses. Milano also features appearances and commentary by former Gucci creative director Tom Ford, Gianni Versace’s brother Santo Versace and Hollywood stars including Sharon Stone, Samuel L. Jackson, and Frances McDormand,” writes Italy Variety’s correspondent Nick Vivarelli in an exclusive article.
Milano is co-written and produced by U.S. journalist Alan Friedman and director-producer Giuseppe Pedersoli. “This is the first-ever independent film about Italian fashion telling the secrets around the beginning of Armani and Versace, talking about their rivalries, telling the story of the death of Armani’s partner during the AIDS crisis, and having it told from the lips of the protagonists who lived it,” says Alan Friedman. “This is the film that tells you how Giorgio Armani started his multi-billion dollar empire. The film where, for the first time, Santo Versace, Gianni Versace’s brother, reveals what it was like for him and Donatella on the day Gianni Versace was murdered in Miami.” The film also contains some juicy bits inside the house of Gucci, including Tom Ford telling about cocaine abuse by Maurizio Gucci, “who was a spendthrift, drove everybody crazy, and didn’t know what he was doing, bringing the company to near bankruptcy.”
Friedman’s Beaver Lake Pictures produced Milano in tandem with Italian Eagle Pictures and Enzo Ricci’s Milan-based 3 Mary’s Entertainment in association with Maggio’s New York-based Ark Media production company.
Private screenings in New York and Los Angeles have been arranged together with the film’s Berlin launch.
Source: Variety
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“Milano — The Inside Story of Italian Fashion,” directed by John Maggio, is on sale at Berlin’s European Film Market, Submarine Entertainment announces on Variety.
“Billed as the definitive story of the explosion of Italian fashion in the 1970s and 80s, the star-studded doc extensively features Giorgio Armani and delves into his life story but also reveals unknown details about the Gucci and Versace fashion houses. Milano also features appearances and commentary by former Gucci creative director Tom Ford, Gianni Versace’s brother Santo Versace and Hollywood stars including Sharon Stone, Samuel L. Jackson, and Frances McDormand,” writes Italy Variety’s correspondent Nick Vivarelli in an exclusive article.
Milano is co-written and produced by U.S. journalist Alan Friedman and director-producer Giuseppe Pedersoli. “This is the first-ever independent film about Italian fashion telling the secrets around the beginning of Armani and Versace, talking about their rivalries, telling the story of the death of Armani’s partner during the AIDS crisis, and having it told from the lips of the protagonists who lived it,” says Alan Friedman. “This is the film that tells you how Giorgio Armani started his multi-billion dollar empire. The film where, for the first time, Santo Versace, Gianni Versace’s brother, reveals what it was like for him and Donatella on the day Gianni Versace was murdered in Miami.” The film also contains some juicy bits inside the house of Gucci, including Tom Ford telling about cocaine abuse by Maurizio Gucci, “who was a spendthrift, drove everybody crazy, and didn’t know what he was doing, bringing the company to near bankruptcy.”
Friedman’s Beaver Lake Pictures produced Milano in tandem with Italian Eagle Pictures and Enzo Ricci’s Milan-based 3 Mary’s Entertainment in association with Maggio’s New York-based Ark Media production company.
Private screenings in New York and Los Angeles have been arranged together with the film’s Berlin launch.
Source: Variety