Growth of Italian Audiovisual Market
The Italian audiovisual sector is growing strongly and convincingly, and affirms the identity and name of Italy in the world.
“In the period 2017-2021, investments in audiovisual sector grew 14 times more than the national GDP,” said Francesco Rutelli, President of Anica (The trade association representing the Italian film and audiovisual industry) to Corriere della sera.
During the same period, the number of films produced is stable (on average, 226 per year). The value from international circulation tripled, doubling the number of films released abroad, and international co-productions grew by 124%. There are 180,000 jobs, +4.6% (compared to 2019). In this changing audiovisual world, we need to look at the supply chain with an integrated vision and an industrial, as well as aesthetic, eye. The cinema and audiovisual supply chain grows through different creative and business models. Some of the changes are negative, not all products live up to the expectations of an increasingly demanding public, given the multiplication of the offer and not all movie theaters are perfect.
As for the revenues, it would be wrong not to mention that 2019 was the year in which Italy grew more than any other European country, and that afterwards we suffered from Covid more than any other country (with the strictest restrictions in Europe, all the while productions continued working without ever stopping). Nevertheless, while in 2022 Italy lost about 50% since 2019 (Spain, a market more similar to ours, 40%; the USA 33%); yet since the restart last September it is actually Italian cinema that has supported gains and attendance (over 30%). The movie theaters will no longer have the revenues of the golden years, yet we believe we will see a comeback soon. The overall presence of Italy is strong on the different platforms, where many of our products are being watched by millions of viewers, promoting our country and our soft power, tourism.
Our tax credit program is a decisive tool for the growth and competitiveness of our supply chain supported by different creative models: quality films, newcomers, great authors, big-budget works, animation, comedy, as well as industrial models, a plurality of companies with different strategies, including the attraction of foreign investments.
Source: Corriere della sera
[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]Share:
Related Posts
The Italian audiovisual sector is growing strongly and convincingly, and affirms the identity and name of Italy in the world.
“In the period 2017-2021, investments in audiovisual sector grew 14 times more than the national GDP,” said Francesco Rutelli, President of Anica (The trade association representing the Italian film and audiovisual industry) to Corriere della sera.
During the same period, the number of films produced is stable (on average, 226 per year). The value from international circulation tripled, doubling the number of films released abroad, and international co-productions grew by 124%. There are 180,000 jobs, +4.6% (compared to 2019). In this changing audiovisual world, we need to look at the supply chain with an integrated vision and an industrial, as well as aesthetic, eye. The cinema and audiovisual supply chain grows through different creative and business models. Some of the changes are negative, not all products live up to the expectations of an increasingly demanding public, given the multiplication of the offer and not all movie theaters are perfect.
As for the revenues, it would be wrong not to mention that 2019 was the year in which Italy grew more than any other European country, and that afterwards we suffered from Covid more than any other country (with the strictest restrictions in Europe, all the while productions continued working without ever stopping). Nevertheless, while in 2022 Italy lost about 50% since 2019 (Spain, a market more similar to ours, 40%; the USA 33%); yet since the restart last September it is actually Italian cinema that has supported gains and attendance (over 30%). The movie theaters will no longer have the revenues of the golden years, yet we believe we will see a comeback soon. The overall presence of Italy is strong on the different platforms, where many of our products are being watched by millions of viewers, promoting our country and our soft power, tourism.
Our tax credit program is a decisive tool for the growth and competitiveness of our supply chain supported by different creative models: quality films, newcomers, great authors, big-budget works, animation, comedy, as well as industrial models, a plurality of companies with different strategies, including the attraction of foreign investments.
Source: Corriere della sera
[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]
